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Global Brand Strategy Director

Ubisoft
Montreal QC ca
1 year ago
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Job Description

Based in a Production studio, you are responsible for orchestrating Brand Strategy and Operations for a given franchise. As a key member of a Brand Leadership Team, you will work closely with other brand leaders to ensure critical and commercial success of the brand via a coordinated multi-product strategy.

Thanks to a double reporting line, you bring a dual perspective to your brand: reporting to an Executive Producer, you support them in defining the long-term Brand vision and objectives, coordinating a 360 multi-game, multi-product and transmedia roadmap of the Brand in close collaboration with other brand leaders and stakeholders.

Reporting to a VP of Global Brand Strategy (Brand Portfolio Management Team), you co-manage the Production Marketing teams at game level. You are accountable for brand and product positioning, internal strategic processes, and the strategic marketing deliverables (including communication assets). You benefit from Brand expertise, tools and best practices to help you be at the top of your game.

What you’ll do

Co Define the Brand Long Term Strategy:

Contribute to the brand situation assessment driven by BPM (Global Strategic Insights) to:

Formalize the Brand vision developed by the Brand Leadership Team with creative partners (Creative Director(s), VP Editorial…):

Support the Executive Producer in defining long term Brand measurable objectives by contributing, in collaboration with the Brand Leadership team, to:

Partner with the Brand Leadership Team to consolidate a 360 Brand Roadmap including gaming projects, Ubisoft Film & Television projects, Location based entertainment projects, Consumer Products, Strategic partnerships, events, esport activities:

Partner with Publishing on campaigns and communication activities at Franchise level.

Orchestrate Brand Steering for Executive Producer as the central point of contact for all brand stakeholders:

Manage the Production marketing teams of the brand by co managing with the producers the Product directors of HD projects of the brand :

Qualifications

What you bring

What to send our way

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Additional Information

About us

Ubisoft’s 20,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come.

Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.

When you join Ubi MTL, you’ll discover a workplace that sparks inspiration and connection. We offer a collaborative space that provides career advancement, a host of learning opportunities, and meaningful benefits centred on well-being.

If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.

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