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Global Brand Manager - Project 007

Are you ready to develop, oversee and manage the brand for Project 007? We are looking for a Global Brand Manager ready to develop, oversee and manage the brand for Project 007.
As a brand manager you will be in charge of defining the positioning, the brand pillars, visual identity, go-to-market campaigns and lead the cross-functional teams executing these plans.

We are looking for a passionate marketer, with strong communication and presentation skills, and a proven track record. She/he needs to work closely the game development team, to build the value proposition with the target audience and market opportunities in mind. The Global Brand Manager will be the key point of contact for group wide publishing, sales and marketing teams.

We are looking for someone who thrives on uncovering consumer insights in order to deliver innovative and effective marketing campaigns against a range of KPIs to drive awareness, consideration and purchase. As well as delivering support to the development team to create commercially and financially successful products.

We are looking for a creative marketeer with an artistic eye and clear understanding of the production pipeline to drive the development of key arts, screenshots, magazine covers, CGI trailers, as well as in-engine gameplay trailers.

What you will do:

• Define objectives and strategies for product launches
• Develop and define marketing pillars, positioning and target audience for each brand and product
• Recommend and drive market research, focus groups and positioning workshops
• Own the brand book, enforce content, and style standards, and educate team members and partners on the brand
• Manage the creative and production process for assets like trailers, TV-spots, social media, online creative, events, packaging, and other materials
• Work with agencies from initial brief to final assets delivery
• Develop and execute brand and marketing plans to achieve the studio’s business goals
• Work with multiple teams and stakeholders to optimize plans
• Work with licensing and promotion teams to establish productive partnerships and build effective co-marketing programs
• Continuously monitor competitor brands and marketing activity
• Cooperate with community, communications, and brand teams in the role of the product owner for the brand

Who you are:

• Understanding of global advertising and age rating standards/requirements
• Experience with the production of gameplay trailers, key arts, screenshots & CGI assets.
• 5+ years’ experience in a similar role in the games industry or animation industry.
• Excellent written and oral communications skills in English
• Great presentation skills
• Understanding of various cultures and territories
• Willing to travel frequently
• 1+ years’ experience in digital marketing, publishing and game distribution
• A passion for video games (of course:) )

• Experience with licensed products.

A team, above all. If you join our studio, expect us to encourage you, listen to you and have your efforts and insightful impact recognized and valued. We take pride in the friendly haven we built at IOI, and we expect you to take part in cultivating that. We are also highly international, with over 30 nationalities working in both our Copenhagen, Malmö and Barcelona studios. We also have a reputation for being a very friendly workplace with highly talented people. That is why the members we welcome in our team never fail to integrate, and are supported, valued and listened to at all steps. We are dedicated to quality and have fun while doing it. We welcome you to join us and do the same.

The position is open in our Copenhagen offices. For the right candidate, will take location preference into consideration. We support full relocation and VISA support, for you and your family.
We welcome candidates from all over the world and we are looking forward to hearing from you!
If you have any questions regarding this role please reach out to Kaspera@ioi.dk