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Global Brand Manager, NBA 2K

GLOBAL BRAND MANAGER, NBA 2K

Who We Are:

2K publishes some of the most popular video game franchises on the planet including Borderlands, BioShock, NBA 2K, WWE 2K, XCOM, and Sid Meier’s Civilization. The NBA 2K Marketing Team is comprised of experienced and talented marketing professionals and an exceptional communications team working together and across the company to create memorable and innovative campaigns for NBA 2K’s latest offering.

What We Need:

The Brand Manager will drive NBA 2K’s global brand strategy and lead integrated marketing efforts that connect our brand with consumers. The role will work with the Brand Director to drive brand concepts into meaningful and compelling communications and activations.

What You Will Do:

• Work with global brand team to build integrated marketing plans that drive awareness, engagement, and purchases for flagship, mobile and arcade products
• Take a lead role in development of marketing briefs, ensuring alignment with brand proposition, product positioning and consumer filters
• Partner with cross-functional teams, including creative, media, digital, social, channel, events, PR – providing strategic direction and supporting integrated brand activations
• Collaborate with internal and external production teams to ensure timely and effective development and execution of brand creative assets
• Liaise with Commercial and Analytics teams to mine data and insight that informs post-launch activities, both in and out of game
• Partner with territory teams in EMEA & APAC regions to understand key market and consumer trends as it relates to the game and the culture
• Be a true expert on our products, our consumers, our competitors, and culture
• Stay hungry and curious – constantly bringing new insights, ideas, and opportunities to the Brand
• Be an inspiring and engaging member for the broader marketing organization

Who We Think Will Be A Great Fit:

• 5-7 years of experience working in marketing communications for a consumer brand, either on the brand or agency side
• Ability to influence and inspire a cross-functional marketing team to plan, manage, and execute marketing communications efforts
• Ability to build trust and credibility with product development, commercial teams, and other internal partners and act as a key point of contact and integration
• Experience supporting, and improving, the creative process while balancing the needs of a strategic and analytical approach to marketing

#LI-2K