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Game Product Manager - Sports Mobile
4 years ago
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling video game franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports video games, including Madden NFL football, FIFA Soccer , NHL® hockey, NBA LIVE basketball, NCAA® Football , Tiger Woods PGA TOUR® golf, SSX , and EA SPORTS UFC . For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.
The Product Manager for FIFA Mobile should think like a player and business owner and will translate player behaviors into KPIs and translate the KPIs into revenue enhancing decisions. The Product Manager's mission is to guide financial performance of the game forward, in close collaboration with the Line Producer and Live Producer. You will identify opportunities and strategies to guide increased performance in the areas of Acquisition, Engagement and Monetization (AEM).
You must be passionate about, and represent the voice and needs of our customers and partners within the game. You will work closely with the game director to guide best-practice strategies in defining and fine tuning the game economy. This position is a metrics-driven role and you will guide the effort to optimize performance against the AEM targets for all titles.
Responsibilities:
- Lead and guide the Product Manager activities for FIFA Mobile.
- Conduct and communicate in-depth analysis of in-game economy trends using data insights and to impact top line KPIs.
- Interface with creative, business and technical operations to make sure that product requirements incorporate inputs from various partners
- Create, balance and optimize economy models for virtual economies.
- Track performance on a daily basis, communicate weekly KPIs to partners and adjust designs / plans accordingly.
- Develop and implement game health review cycles that carefully consider internal and external feedback and key product metrics to continually improve the product.
- Build top-down and bottom-up models to inform product roadmap and mitigate risk.
- Use Data Analytics, A/B testing, Push Notifications and other partner tools to guide KPIs.
- Track and develop expert level understanding of the mobile gaming industry, including developing ability to qualitatively and quantitatively teardown mobile games.
- Learn, have fun and build games that millions of people love to play.
Required Skills/Personal Requirements:
- Owned product management for successful F2P mobile consumer-facing products in the past and delivered at least one product through the entire product life cycle.
- 1+ years of experience leading a team and partnering with a wide span of internal groups dispersed across the globe.
- Experience with data-driven product design.
- Experience with structured, hypothesis-driven product improvements, rigorous metrics analysis, consumer insights and design experimentation
- Experience defining specs or PRDs with clear technical requirements, user flows and wireframes.
- Experience with multivariate testing in web or mobile products.
- Strong in Excel, ability to create models and simulators for free-to-play economies.
- Passion for games and player empathy. Ability to critically evaluate design, art and economy that influence player behavior.
- Strong communication and writing skills, with experience preparing and presenting decks to various partners.
- Thinks outside of the box.
- Loves games. Avid mobile gamer.
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