This job might no longer be available.

Free-to-play Associate Brand Manager (M/W/NB)

Job Description

As the (Associate) Global Brand manager (M/W/NB) you will build, with the rest of the team, the future of our free-to-play games. You will work closely with senior brand managers to develop the go to market and post launch live campaigns of Roller Champions and Brawlhalla. You will build unified marketing efforts across all cross-functional departments including Public Relations, Promotions, TV, print & on-line media, web, Creative Services and outside agencies, merchandising, Sales, & Operations.

You will focus on growing our brands and driving sales by delivering consumer-focused product launches that are laser focused by leveraging internal, and external behavioral data.

• Help develop and execute integrated Go to Market plans across traditional and emerging channels, using all marketing levers. Contribute to the communication, sales, media and social strategy.
• Work collaboratively with production and cross-functional teams to manage the campaigns and hit goals.
• Manage creative development to deliver best in class creative executions. Brief internal and external agencies and lead the production of diverse creative assets like key visuals and trailers in an agile mindset.
• Use data and insights to steer communication planning with the marketing organization. Prioritize target audience, along with key features that will create differentiation.
• Understand and assess core product opportunities (e.g., opportunity size, appeal, differentiation) in order to determine how to best sell and drive demand.
• Analyze and report on campaign effectiveness leading to launch on a global and local level. Post launch, analyze in-game data and sales to further drive acquisition, retention, and monetization.
• Clearly articulates a vision for our gaming brands, illustrating how teammates can contribute to make an impact.
• Embody the vision and make it travel within the local teams. Provide local teams with relevant information and tools to build their local plans.

Qualifications

• Bachelor’s degree in marketing or related field
• Previous experience in consumer product marketing
• Experience within the video game industry and free-to-play experience is not required, but preferred
• Drive for results and take ownership for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.
• Demonstrate marketing & strategic analysis skills with an ability to map an understanding of business drivers.
• Establish a clear vision, then rally partners and cross functional teams to strive to achieve it.
• Demonstrate an ability to learn new markets quickly and can adjust to changes in market dynamics and competitive landscapes.
• Come up with innovative ideas and/or elicit creative ideas from others.
• Be a collaborator that can make great things happen while adding to Ubisoft’s fun and vibrant culture.

Additional Information

This is a permanent role, based in our office in Saint-Mandé (Line 1)

Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, and age or disability status.

Company Description

Ubisoft’s 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.