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Global Brand Management Director - FIFA

We are EA SPORTS FIFA:

EA SPORTS is one of the most iconic brands in entertainment with a storied 25+ year history of innovation, passion, and connecting millions of players across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FIFA Football (Soccer) franchise. EA SPORTS FIFA is the world’s #1 best-selling video game with over 30M players each year across multiple platforms, including console, PC, and mobile.

Join us as Global Brand Management (GBM) Director on the EA SPORTS FIFA franchise. GBM is the singular team who "sees the entire pitch" from informing product development with consumer insights, to briefing the marketing teams on the full product experience and go-to-market priorities, to developing new business models and ways for our players to work with the brand, GBM is at the center of business strategy and brand stewardship on the franchise. In partnership with our development team, you will lead our live services business to excite players with new content and unique ways to experience FIFA not only for the current product year, but with an additional focus on the multi-year experience roadmap. Additionally, you will inspire cross-functional teams to execute a compelling strategy that takes the franchise to new heights. Reporting to the Senior Brand Director of FIFA GBM, you will be an essential contributor to the Global Brand Management team based in Vancouver, Canada.

Without a doubt, you are also passionate about entertainment, football, video games and FIFA, while being highly familiar with FIFA Ultimate Team and eSports.

Key Responsibilities:

• In partnership with the EA SPORTS FIFA development team:
• Drive the multi-year live service strategy for the EA Sports Football business, partnering with stakeholders to outline a 3 year strategy to grow user engagement and ongoing brand loyalty.
• Guide the annual Live Service business and content plan.
• Partner with the Competitive FIFA team on eSports projects for the EA SPORTS FIFA franchise, providing a firm point of view on short and long term product and program goals.
• Distill large volumes of consumer feedback into tangible and actionable insights that the studio team can use to improve the player experience throughout the season.
• Work with the Live Services analytics team to review short and long term risks and opportunities and adjust strategy accordingly.
• Connect development and marketing teams to create compelling holistic marketing plans with an in-game component.
• Be a specialist about EA's and competitors products within the product category.
• Lead a small team of industry experts.

Qualifications:

• The ability to set a clear vision and to galvanize your immediate and partner teams to follow it.
• Experience in building business strategy through a long-term brand lens.
• Familiarity with exploring/developing new business models and player journeys within products.
• Excellent analytical skills and expertise in creating data-driven business strategies.
• Familiarity with a complex licensing landscape.
• Experience in a live services context is preferred; experience in the video game industry helps.
• Minimum 6+ years product marketing experience
• Marketing degree or equivalent combination of education and experience. Master’s Degree is preferred.

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