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Esports Brand Marketing Manager, Apex Legends Global Series

Esports Brand Marketing Manager, ALGS

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

We’re looking for a Brand Marketing Manager to come and join EA’s Esports Brand team. The Esports Brand team delivers competitive experiences that amplify tentpole brand moments from launches to major live service beats. We leverage competitive gaming to advance the strategic priorities of our brands across new regions, platforms, audience targets, and game experiences. This is a pivotal marketing role accountable for architecting and delivering innovative, impactful global go-to-market campaigns for the ALGS, from concept to final marketing execution. You will be part of our Esports Brand Marketing team, reporting to the Sr. Director of Esports Brand.

Responsibilities:

• Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that drive outstanding reach and positive product recognition and engagement
• Partner with the Apex Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for the ALGS
• Partner with cross functional touchpoints to ensure esports brand strategies are integrated and translate to consistent, amazing experiences for fans and players.

• Develop and leverage strong relationships with agencies, production partners and other key external stakeholders
• Establish and evolve marketing KPIs that improve viewership acquisition, engagement, retention and evangelism
• Author campaign briefs, track beat readiness and partner with cross functional global and regional marketing teams to activate campaign beats
• Work with analytics, consumer insights, and other cross-functional partners to identify market opportunities and build plans to unlock them.
• Drive brand positioning exercises, partnering with product, commercial and marketing to ensure cross-discipline alignment.
• Own the important Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

Qualifications:

• 7+ years of experience in brand development, campaign strategy, and/or product marketing
• Experience taking a product or service from consumer insight, to ideation, to market
• Ability to gather and interpret data, and distill meaningful insights
• Relationship builder, able to galvanize and influence stakeholders across disciplines, at all levels
• Able to work well in a highly matrixed environment
• Demonstrable experience in marketing, campaign management or growth in esports, video games or relevant industry sector
• Passionate and knowledgeable about video games, popular culture, and/or esports with strong interest in digital entertainment experiences
• Self-starting and entrepreneurial with a growth mindset
• Analytical, well organized and able to work well under pressure and deliver against deadlines as part of a team
• Excellent written and verbal communication skills

COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento):
º $129,050 - $204,600
• New York (depending on location e.g. Manhattan vs. Buffalo):
º $127,850 - $204,600
• Jersey City, NJ :
º $127,850 - $204,600
• Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $127,850 - $189,050
• Washington (depending on location e.g. Seattle vs. Spokane):
º $127,850 - $189,050

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.