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Economy Designer
5 years ago
Niantic is seeking an Economy Designer with experience in Games. In this role, you will drive the delivery of game value to the customer, encouraging players to keep coming back and engage with the core game loop. You will employ methodologies of economics, sociology, and business intelligence to strategically craft and maintain a healthy free-to-play mobile game economy. The economy systems will be tightly integrated with systems for player collections, game progression, reward structures, and overall gameplay balance. This role is not eligible for immigration sponsorship.
Responsibilities
- As a member of the game team, you'll design, optimize, and implement key features that further the overall strategic vision of the product to improve retention, acquisition, and monetization.
- You will be the point of contact and resident authority on the game economy, including the economy engine, daily features, and pricing.
- You will define and tune the economy, including drivers of purchase behavior, purchase packages, pricing, virtual products, special events, etc., to improve on meaningful metrics such as engagement time, retention, LTV, etc.
- You'll build, model and tune complex game economy systems with multiple currencies, progression systems, sinks, faucets and monetization points.
- You'll define metrics to track revenue from a specific gamer, group, or demographic so that we can adjust the system accordingly.
- You will collect and analyze economy, engagement, and monetization data; report on performance, suggest and implement optimizations.
- You'll work closely with the design team and product managers to adjust the economy in support of new features, events, tests, segments, pricing, etc. throughout the product life-cycle.
Qualifications
- Bachelor’s Degree in Economics, Finance, Statistics, Marketing, Business, or Social Science.
- 3+ years designing digital games; 1+ years optimizing live games.
- Shipped at least one high performing digital free to play game.
- Deep understanding of game balance and pacing in a free-to-play economic model.
- Expertise with spreadsheets and in manipulating, summarizing, and analyzing large data sets.
- Adept in analytical thinking; able to break problems down and identify key relationships and levers that influence the outputs.
- Able to model problems into quantitative systems, anticipate downstream effects, and draw actionable conclusions.
- Excellent communication/presentation skills - ability to work closely with departmental leads, partners, and junior staff.
- Statistic knowledge, able to formulate ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design.
Plus If…
- You have R, SPSS, SAS or other statistical analysis software competency.
- You have Programming experience (Python, C#, VBA, or others).
- You have experience with various testing methods such as multivariate, A/B, statistical hypothesis and play testing; experienced with cluster analysis, regressions, distribution modeling, sensitivity analysis.
- You have knowledge of microeconomics and pricing theory, especially in the mobile gaming industry.
- You have experience with Game development and Business Intelligence software, such as: Unity, Snowflake, Perforce, Jenkins, and JIRA.
- You have strong marketing knowledge, able to formulate adequate selling strategies to improve the financial performance.
- You have understanding of client/server architecture and data collecting pipeline and mining.
- You have a passion for video games; an avid gamer with a thorough understanding of mobile games and other genres.
Join the Niantic team!
Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.
Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and recently released third title, Harry Potter: Wizards Unite.
Niantic is an Equal Opportunity and Affirmative Action employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.
We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, London, Tokyo, Hamburg, and Zurich.
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