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EU Media Senior Planner, FPS & AA

Marketing

Our Marketing Team at large exists to tell the story of Electronic Arts and expand the positive power of play. This encompasses all our amazing games and experiences, including The Sims, Madden NFL, FIFA, Apex Legends, Battlefield 2042, and It Takes Two (Game of the Year, 2021). At the forefront of building meaningful relationships with our players around the world, we’re a multi-functional group motivated by social purpose and inclusive values. We develop the strategic vision of our products, run world class multi-channel campaigns, build global engagement across all touch points, and make sure our brand is awesome everywhere we show up.

Growth Marketing - Integrated Planning

Growth Marketing exists to accelerate our technology and growth capabilities so we are at the forefront of digital marketing. Through technology and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue.

Within Integrated Planning, the EU Senior Media Planner, FPS & A/A assists in the planning and activation of paid media in Europe across Apex Legends, Battlefield, Star Wars and EA Original franchises. You will report into the Senior Manager, FPS & A/A as a part of the newly formed Integrated Planning team responsible for taking an audience first approach to plans across paid and owned channels to maximise growth.

You will manage the coordination of briefing, planning and activation of paid media for our FPS and Action/Adventure franchises in Europe. You will take a data-driven approach to planning by understanding past campaign performance, local player behaviour and consumption habits, to inform our local media plans. You will be an important member of the FPS & A/A Pod, managing the media agency to deliver media plans and activations across Europe.

Responsibilities

• Oversees the EU media agency to create FPS and A/A franchise media plans addressing the global strategy. Media plan defines the investment by beat, phase, channel, and partner while providing line by line tactical detail of the plan. Responsible for sharing plans with regional marketing teams and other channel experts.
• Accountable for the oversight of the FPS and A/A franchises media plans in Europe, ensuring purchase orders are opened, monthly budget estimates are provided to Finance, line by line plan details are created, and close oversight of performance.
• Partners with Franchise, Production, and Localization to ensure asset needs and best practices are communicated, while partnering with the Agency teams to ensure smooth delivery and execution.
• Coordinates global and regional media activations in partnership with the Global Media Managers for FPS and Action/Adventure.
• Help develop reports to the wider business on media’s performance and the application of insights to improve campaign performance.
• Understand the complexity of the digital media landscape including audience insights and cultural nuances while having a developing knowledge of media owners and their capabilities.
• Develop Media Artefacts: Title Media Plans, Creative Runways, Media Reporting, Media Market Reports, Finance Tracking.
• A member of the FPS and A/ Pod responsible for integrated planning across paid and owned channels.

Required Qualifications

• Experience with paid media with an understanding of the planning process, the role of digital and traditional channels, and full funnel KPIs.
• Experience translating marketing strategies and business goals into tangible media tactics.
• Experience presenting plans with confidence.
• An interest in the evolving world of data, attribution and media testing.
• Experience across short and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.