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EU Media Planning Lead, Games

Electronic Arts
Guildford England United Kingdom
13 days ago
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Contract: permanent

Working model: open to remote or hybrid, but must be based in the UK

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the centre of the broader entertainment ecosystem.

Growth Planning

Growth Planning delivers an audience-first approach to planning across channels and content to maximise growth and take advantage of data revealed opportunities. We are focussed on designing a cohesive ecosystem across audiences, channels, and content to deliver a smooth fan experience.

Within Growth Planning, the EU Media Lead, Games oversees the planning and activation of paid media across Europe for our EA Games franchises (Apex, Star Wars, Marvel, The Sims and others). You will be an important strategic partner to our Regional Marketing team ensuring we translate our global strategies into locally nuanced activations.

You will report into the Senior Manager, Core Games as a part of the Growth Planning team and manage 1 direct report.

Responsibilities:

Qualifications:

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