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EMEA Media Manager, Portfolio (M/W)

Job Description

At Ubisoft's EMEA headquarters (Europe, Middle East, Asia) and in charge of transversal portfolio management, your main mission will be the definition of the media strategy and the management of digital media campaigns for the Ubisoft Store, Ubi Collectibles and any other transversal communication moments impacting the Ubisoft portfolio in the EMEA zone.

More specifically your missions will be as followed:

Being responsible Ubisoft's PORTFOLIO media activity

· Definition of the media strategy on portfolio investments in collaboration with the UBISOFT Sales, UBISOFT Store and UBI Collectibles teams. The media strategy includes budget breakdown, distribution by channels, message orchestration

· Collaboration with the Media managers responsible for Brands to create synergies between the Portfolio and Brand Strategies

· Collaboration with the Data team and our media partners on the understanding of audiences to target and their activation

· Definition of a reporting framework and KPIs to follow and optimize daily with the Data team

· Definition of media tests (new formats, new channels, new targeting, etc.) to be constantly in a test & learn process, especially on new business models and taking benefit from our martech.

· Campaign performance analysis for optimization purposes

Piloting digital media campaigns from design to upload

· Work in collaboration with our agency and our internal operational teams on setting up cross-channel online campaigns (programmatic, Facebook, Youtube, Snapchat, Twitter, etc.)

· Monitor the results of ongoing campaigns daily to optimize our media KPIs

· Be in direct contact with key media partners for gaming (Twitch, Xbox, Playstation)

Being the preferred point of contact for the EMEA subsidiaries on media strategies

· Be in direct contact with our subsidiaries to ensure the media information flow throughout the area

· Monitor the consistency of the mix between central digital media investment and local activations

· Listen to local media trends reported by Ubisoft subsidiaries to improve the performance of central campaigns

Qualifications

· You have a confirmed experience in a similar position with an international dimension, in online media buying, e-commerce industries

· You have a good technical knowledge of Media Online tools: Adserver, DSP, Purchase Platforms (Google Ads, Business Manager, ...), tracking.

· You can manage several projects in parallel with an entrepreneurial mindset. You show an excellent knowledge of online marketing mechanics and advertising practices on the web.

· You are very rigorous, and comfortable with the manipulation of numbers and data.

· An interest in video games and the entertainment industry will be a plus to deliver value-added analysis and recommendations.

· Finally, you are curious and follow the new trends in digital marketing, CRM and social media.

· You speak English fluently

Additional Information

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our players’ community.

Position available as soon as possible in Saint Mandé (Metro line 1)

Company Description

Ubisoft’s 19,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving gamechanging challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.