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EMEA Ecommerce Acquisition Manager M/F

Job Description

Are you a bit of a ‘performance junkie’ who is slightly obsessed with measuring and improving on the success of your last digital campaign? If so we would love to meet you.

As an EMEA Ecommerce Acquisition Manager you will be responsible for driving the performance of our acquisition channels in a rapidly progressive business environment. You will report directly to and collaborate with the E-commerce Marketing Director as well as working closely with the brand, CRM, and analytics teams integrating your efforts to achieve marketing goals and objectives. You will be managing an EMEA traffic specialist, in charge of the operational set up of all the campaigns.

Acquisition

• Builds Monthly / Quarterly / Annual acquisition plan

• Defines and drives paid campaigns (SEA, Affiliation, Social, Email, RTB, Retargeting...) in order to maximize acquisition

• Defines and drives owned media campaigns (CRM, internal adsverving, collaboration with Uplay PC team)

• Identifies new opportunities and proposes plans

• Partners with internal services (MKG, CRM) in order to maximize visibility and budgets

• Coordinates with local initiatives for subs

• Finds new partners and solutions in order to increase traffic (quality)

• Always ROI oriented

• Focus on traffic volume and quality through conversion rate objectives.

Traffic analysis and reporting

• Better understand our prospect and customer path with a new attribution model., but also thanks to intuitive dashboards helping to make quick decisions

• Follows and reports on traffic KPIs

• Proposes actions to increase conversion rate, in relationship with Merchandisers

Qualifications

Essential skills

· At least 2/3 years experience in digital acquisition

· Excellent numeracy, analysis and reporting skills - exceptionally strong with Excel

· Highly analytical with the ability to analyse and present data insights

· Strong digital marketing experience (Google Adwords, Bing, YouTube, Twitter, Facebook, Affiliation, RTB…)

· Experience with marketing analytics tools and metrics from CPA to funnel analysis (Google Analytics, UTM tracking, Mixpanel)

· Experience with PPC, SEO, mobile and affiliates

· Ability to deliver to deadlines in a complex environment

· Ability to integrate digital campaigns with offline and social media

Personal qualities

· Self-aware, flexible with a high degree of personal and professional integrity

· Team player with a willingness to always want to roll up your sleeves and help out

· Lastly, but most importantly, the ability to problem solve and find solutions to challenges

· Excellent interpersonal and presentation skills

Additional Information

This position is available ASAP and based in Montreuil Sous Bois (Métro Porte de Montreuil - ligne 9, ou St Mandé - ligne 1).

Company Description

Ubisoft is committed to enriching players’ lives with original & memorable entertainment experiences. We build worlds that are a playground for the imagination, offering moments of surprise, fun and adventure as well as opportunities for learning and self-discovery.

At Ubisoft, you’ll grow and collaborate with highly talented teams from around the world. Our massively friendly work environment will inspire you to go above and beyond to create worlds people will fall in love with.