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EA SPORTS Marketing and Communications Manager

EA SPORTS Marketing and Communications Manager

We are Electronic Art’s Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch-points, develop global insights, and propel sales and global publishing. We understand the dynamic international landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

We are looking for an EA SPORTS Marketing and Communications Manager to join the team on a 12-month contract and represent EA in the local market and cover the Greater South-Eastern Asia (GSEA) region. You will maximize all high-value partners and champion local campaign activation. You will report to the Head of Marketing for the Asia-Pacific region.

Responsibilities:

• You will promote local marketing activation for the assigned franchises
• Maintain business relationships with all priority local partners – media, clubs, 1st Party, and brands
• Plan and execute against local earned media campaign beats, whilst managing all budgetary reconciliation and updates
• Create local content commissioned within the local marketing strategy
• Provide feedback and assistance on key campaign elements (including media campaign)
• Manage local agencies and execution partners
• Maintain a close partnership with the Country Engagement Manager for regional comms and community management

Qualifications:

• Experience in the Geographic region, with the ability to detail key markets and consumer groups within those markets
• Knowledge of key cultural celebrations and holiday periods, including key relevant market events that are unique to the market (Sporting events, Historic personality celebrations, Gaming events)
• An understanding of key market partners in the region (Publishing partners, Distribution, retail, 1st Party, Agency)
• Firm grasp of market socio-economic factors such as demographics and market infrastructure indicators (Payments, Internet penetration) which impact our players in the region
• Experience in managing agencies and production partners
• Experience working with remote cross-functional teams
• Passion for Sports/Football, video games, and the entertainment industry!