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EA SPORTS FIFA Brand Marketing Manager GSA

EA SPORTS FIFA Brand Marketing Manager GSA

Organization Header

We're Electronic Arts' Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their EA journey. Our teams develop the strategic vision of our games; build multi-channel campaigns; build global engagement; develop global insights; and we accelerate sales and publishing efforts worldwide. Most importantly, we do all of this by understanding – and celebrating – the diversity of our players, so we can provide the content they want as they want it.

Who we are looking for

Well, obviously, we are looking for you! You are passionate about Sports, Lifestyle and Youth Culture and care deeply about driving sustainable change. And you have a high interest and experience in marketing. Diversity and Inclusion are not just concepts for you, but engrained in what you live and breathe every day. You don't need to be a gamer to excel in this position.

What you will work on

The pitch is yours as this is a newly formed position aiming to endeavour into new spaces.

You will create campaigns centered on women's football, diversity and inclusion in sports, female brand ambassadors and authentic good cause activations - all with a strong focus on the German, Austrian and Swiss markets.

One area of focus will be to find highly localized approaches for our global campaign moments that resonate in our territories and to come up with new campaigns and activations for the above mentioned markets.

Part of your remit will also be to foster a close relationship with our league (Bundesliga, FAs) and football club partners to develop diverse and inclusive strategies and campaigns.

This means all the way - from the first creative spark, to sketching out the idea, planning the campaign, leading the development of photo and video shoots, asset creation and overseeing the go-live, and of course analysing performance to increase the impact by providing recommendations afterwards.

Who you will work with

You'll be part of the GSA (Germany, Switzerland Austria) brand & partnerships marketing team, based in Cologne and report to the Sports Marketing Head for Central Europe, based in Geneva. You will closely partner with our global teams in North America such as Brand Management, Brand Creative, Strategy, Brand Product Management and Athlete Marketing teams.

What you bring

• 2+ years marketing or similar experience
• Passion for Sport, Culture and Lifestyle
• Excellent verbal and written German and English skills
• You have managed multiple projects simultaneously, you have experience working with multiple teams at once
• Proactive approach to identifying opportunities and acting on ways to improve the work
• Attention to detail and meticulous organizational skills
• You will demonstrate the ability to be flexible and adapt to changing business and brand requirements

What you get

• Comprehensive training on all aspects of up-to-date integrated Brand Marketing and communications
• Autonomous and creative work in an intercultural environment
• Great team spirit and professionalism in one of the most successful video games companies
• Flexible working hours related to your individual work-life balance
• Precautionary measures which put your health and wellbeing first e.g. by doing your work partially from home

• Further benefits and perks.
• You will be equipped with a full, high quality remote working tech setup including Laptop, Phone and second screen
• 28 days annual leave
• You will get a job-ticket and a BahnCard 50