EA SPORTS FC, Senior Media Planner, Europe – Integrated Planning

Electronic Arts
Guildford England United Kingdom
12 days ago
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Contract: 12-month fixed-term contract

Working model: hybrid at the Guildford office

Marketing

Our Marketing Team at large exists to tell the story of Electronic Arts and expand the positive power of play. This encompasses all our amazing games and experiences, including The Sims, Madden NFL, FIFA, Apex Legends, Battlefield 2042, and It Takes Two (Game of the Year, 2021). At the forefront of building meaningful relationships with our players around the world, we’re a multi-functional group driven by social purpose and inclusive values. We develop the strategic vision of our products, run world class multi-channel campaigns, execute on innovative global engagement across all touch points, and make sure our brand is consistently awesome everywhere we show up.

Growth Marketing - Integrated Planning

Growth Marketing exists to accelerate our technology and growth capabilities so we are at the forefront of digital marketing. Through technology and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue.

Within Integrated Planning, t he EU Senior Media Planner, FC, assists in the planning and activation of paid media in Europe across EA’s FC franchises. This position will report into the Manager, Global Media FC as a part of the newly formed Integrated Planning team responsible for taking an audience first approach to plans across paid and owned channels to maximize growth. This person will take a data driven approach to planning by understanding past campaign performance, local player behavior and consumption habits, to inform our local media plans. The EU Senior Media Planner, FC, is a key member of the FC Pod, managing the media agency to deliver media plans and activations across Europe.

Responsibilities:

Qualifications:

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