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Dynamic Messaging Producer

Electronic Arts
Orlando Florida United States
3 years ago
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EA SPORTS Madden NFL is the best-selling sports property in U.S. Video game history. Madden NFL is an immersive, simulation-based, authentic NFL interactive experience, empowering fans to play out their NFL fantasy of winning the Super Bowl (and much more). Madden NFL has entertained fans over three decades with more than 130 million lifetime units sold.

Madden NFL is developed at EA's Tiburon Studio in Maitland, FL, and Madrid, Spain by a team that prides itself on innovation and creative collaboration. We are looking for talent with a passion for sports to create experiences that connect with millions of football fans around the world to grow the love of the sport.

Dynamic Experience Producer

As a Dynamic Experience Producer, you will help improve our Sports titles through the personalization of the player experience. We prefer that you are thoughtful, curious, and someone who has a passion for applying data and research to design player experiences. You will coordinate the implementation of A/B experiments and machine learning algorithms in our games, serving as the liaison to translate design questions into relevant projects supported by our data analytics teams. Your work on these projects will require managing the creation of in-game assets, building on the proper player segmentation, governance, and timing windows to manage research around in-game personalization while following experimental design directives. Your work will directly influence game design, driving an ever more dynamic player journey in our titles.

Responsibilities:

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