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Director of Social Media, EA Games

We’re Electronic Arts’ Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their EA journey. Our teams develop the strategic vision of our games; execute multi-channel campaigns; build global engagement; develop global insights; and we accelerate sales and publishing efforts worldwide. Most importantly, we do all of this by understanding – and celebrating – the diversity of our players, so we can deliver the content they want when and where they want it.

The Community Team connects with the voices of EA’s 300+ million players playing our roster global games. The team’s mission is to build healthy communities via authentic experiences designed to engage, inform, and empower to create and ignite social advocacy at scale.

The Director of Social Media, EA Games plays a key role in the transition from Marketing Communications Strategy into Social Channel Engagement via assets and creative voice for some of the best gaming brands in the world, including Battlefield, Dragon Age, Mass Effect and The Sims. You will lead a team focused on real-time player engagement strategy and execution, building connections to EA’s social community through two-way communication that creates mass awareness and interest.

You’ll also lead the development of social communication plans for external franchise channels, partnering with internal and external creative teams to brief and manage asset development and craft creative copy aligned with EA and specific franchise brand voices. The Director of Social Media manages franchise teams that are responsible for the social channel calendar and will guide teams to coordinate briefs, assignments, schedules and assets for distribution. As part of this process, is a reviewer of proposed real-time content activation and provides detailed feedback prior to production and distribution. This role is also responsible for maintaining the quality and performance of franchise social channels. This role reports into the Sr. Director of Integrated Communications.

Responsibilities:

• Thoughtfully build real-time engagement strategies, new ways to engage in partnership with social platforms
• Build a holistic strategy to amplify brand consideration and buzz and build dialog with EA’s player
• Monitor Social platform and cultural trends to grow EA’s social real-time engagement standards and practices
• Assigns requirements and drives content briefs for social channels
• Reviews and provides feedback during content pre-production
• Oversees the social calendar
• Regularly audits EA social channels to address inconsistencies
• Closely aligns with Marcom Strategists and Activation Leads on the execution of the Marketing Communications Activation Plan on social channels
• Lead the co-development of mass amounts of content, including collaborating and inspiring creative production teams
• Analyze, measure and report social engagement metrics and be an internal advocate and champion of the function.
• Consistently educate and guide a team and rest of the organization on real-time engagement trends, opportunities and best practices
• Lead real-time engagement key strategic partners and agency relationships to deliver results
• Extend people leadership to direct team and across Marketing Communications org
• Passionately articulate vision, social channel performance and trending opportunities to senior leadership
• Excite and rally Marketing Communications department and broader teams around Social Channels and real-time engagement strategy

Requirements:

• Bachelor's Degree in Business, Marketing or related field
• 10+ years' experience both in social content and channel strategy and execution with deep expertise in social content
• Strong creative instincts and judgment
• Excellent writing ability and eye for making great content
• Possess a deep knowledge of social media trends and the culture surrounding both established and emerging platforms
• Avid user of social networking sites like Twitter, Facebook, with solid understanding of the current feature set of each platform with an eye to new product features.