Director of Player Personas

Electronic Arts
Oregon United States
11 days ago
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At EA, we believe in the power of positive play. Being part of a gaming community should be fun, fair, inclusive and safe for all. That's at the heart of the focus of the Positive Play Group - from partnering with game development teams to implement best practices and new features, to the guidelines we've developed governing our player communities to reflect our values – all pointing to an ongoing commitment to build better, healthier communities inside, and outside, our games.

As the Director of Player Personas & Personalization, reporting to the SVP of Positive Play, you will use your expertise to establish product vision for EA player profiles, personas and their personalized experiences. You will understand consumer data and how it informs product features and personalization. You will have experience with consumer behaviors in online communities and know how to develop a personalization system that enhances the consumer experience while being transparent about information that is captured and used. You will work with partners across the company to ensure that player needs and our business goals are met. You will promote the consumer-facing vision of Positive Play across the company to advocate for priorities and ensure stellar execution. Your work will be foundational to a top-notch EA experience that will stay relevant as technology and player needs evolve.

Responsibilities:

Qualifications:

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