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Director of Marketing, NBA 2K - Americas

DIRECTOR OF MARKETING, NBA 2K - AMERICAS

Who We Are:

2K publishes some of the most popular video game franchises on the planet including Borderlands, BioShock, NBA 2K, WWE 2K, XCOM, and Sid Meier’s Civilization. The NBA 2K Marketing Team is comprised of experienced and talented marketing professionals and an exceptional communications team working together and across the company to create memorable and innovative campaigns for NBA 2K’s latest offering.

What We Need:


The Director of Marketing will drive NBA 2K’s marketing strategy in the Americas and lead execution of integrated marketing efforts to launch & sustain NBA 2K products. The role will develop go to market plans for each market in the region and manage cross-functional teams to ensure those plans are executed effectively.

What You Will Do:

• Reporting to the VP, Global Marketing, you will lead marketing strategy and execution for NBA 2K Americas .Manage and grow team of talented direct reports managing team performance review, development/growth plans. Build integrated marketing plans that drive awareness, engagement, and purchases for flagship, mobile, and arcade products, for both launch and lifecycle marketing, relevant for the game (always on an annualized game, mobile etc.)
• Develop specific marketing plans for in game events/promotions/partnership activities and determine the communication and go to market execution plan to drive awareness and engagement in the Americas.
• Lead development and management of marketing budget proposals, demonstrating clear understanding of the business targets, audience (and how to reach them). Including ideas for growth that may require more funding or ideas for efficiency or budget reallocation.
• Lead development of paid media plan and own relationship with media agency. Write media strategy, brief and manage agency through the creation of full cycle media plan, in partnership with global brand and performance marketing teams. Take lead in driving the agency for more transparency on what is working and what isn’t and the ability to continually optimize away from low impact/efficiency media, as well as driving innovation/media firsts to reach our different audiences in an impactful way.
• Lead development of retail/promotional marketing plan in collaboration with channel marketing team and sales team, driving innovation and ensuring best possible allocation of budget v targets for both launch activities, as well as the yearly promotional calendar. Manage day to day relationship with sales and channel marketing team and monitor promotional sales results to ensure targets are being met, learnings are registered and incorporated into the next promotional plan.
• Input into business targets, promotional pricing plans, digital v physical product sales plans, and then ensure this is translated into relevant marketing plans/actions.
• Liaise between media, channel and creative teams to build relevant America's assets for paid media & retail campaigns within required timelines and ensuring relevant and contextual as well as ‘on brand’ creative is delivered. Lead to rethink our retail creative to drive awareness of the promotion/sale, without diluting the NBA2K brand.
• Contribute to global marketing strategies, including athlete partnerships, creative campaign, brand design and live services marketing (MyTeam Mode) ensuring Americas requirements are being met.
• Collaborate with brand, communications, and development teams to oversee Americas consumer and media events. Contribute to event briefs and manage event teams to ensure effective & on budget execution of brief.
• Liaise with Performance Marketing, Commercial and Analytics teams to mine data and insight into game behaviors, sales achievement, audience/consumer behaviors, paid media KPIs, creative usage/engagement, CRM results in each relevant territory, developing actions for marketing to continuously optimize and strive to exceed targets.
• Be a true expert on our products, our consumers, our competitors, and culture
• Manage and lead direct reports to provide timely updates, assets & direction, and manage timelines to ensure all milestones are achieved throughout planning and execution phases.
  
  

Who We Think Will Be A Great Fit:

• Huge give a sh*t factor
• A business-oriented marketing leader with a proven track record of success and achievement in marketing strategy and product marketing and being held accountable for results
• Minimum 8+ years of marketing experience working for a consumer brand, on the brand, media and/or agency side with relevant go to market experience
• Experience in all major areas of marketing, including mobile, online and offline, brand and product marketing, search, CRM, social media, and PR
• Experience developing regional marketing strategies based on the global brand framework
• Experience strategizing & executing paid media campaigns. Experience managing media agency from client-side preferred.
• Experience strategizing & executing retail marketing campaigns
• Above average knowledge of NBA & players
• Above average knowledge of videogames
• Ability to seamlessly integrate into the existing marketing team, and build trust and credibility with product development, commercial, and other internal & external partners
• Self-starter, able to take ownership over tasks and carry them throughout to the end
• BA / BS and MBA preferred
• Experience leading, growing and developing a team of direct reports
• Strong communicator and collaborator
• Thrive in a fast-paced, dynamic, flexible environment
  
  
  

#LI-2K