Director of Lifecycle Marketing

Blizzard Entertainment
Irvine California 92618 United States of America
20 days ago
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Team Name:

Job Title:

Director of Lifecycle Marketing

Requisition ID:

R007101

Job Description:

Team Name:

Global Growth Marketing


Job Title:

Director of Lifecycle Marketing

Requisition ID:

Job Description:

Blizzard Entertainment is looking for a Director of Lifecycle Marketing, who will be responsible for helping lead the lifecycle marketing communications for Blizzard’s portfolio of titles, including Call of Duty on PC under the Head of CRM Strategy. In this strategic leadership role, you will develop and execute consumer acquisition, engagement, retention and winback initiatives, while continuing to evolve our approach for one-to-one engagement at scale.

The ideal candidate will be a self-motivated, deadline-driven, detail-oriented highly experienced digital marketer with a passion for executing on business objectives, strategy and planning for a successful multi-channel customer experience. Excellent interpersonal skills and a wide-ranging knowledge of Blizzard Entertainment games are essential.

Daily Responsibilities:

Requirements:

Pluses

Required Application Materials

Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!

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