Title: Director, Product Management, Emerging Franchises
Reporting To: Chief Operating Officer, Activision Publishing
Department: Activision Publishing – Emerging Franchises
Location: Santa Monica, CA
Your Mission
As the Director, Product Management, you will lead the Emerging Franchises team including Product and Marketing, and in partnership with development and production teams, to ensure product, brand and business objectives are met. You will also be the driving force behind brand strategy, product pipeline and roadmap, commercial and go-to-market planning, live operations strategy and marketing execution. You are an inclusive leader and strong communicator with the ability to think strategically and plan ahead while managing multiple titles in various stages of the product life cycle.
Responsibilities include, but not limited to:
Strategy & Planning
- Develop the short-term plans and long-term strategy for the business of our games, communicate the vision, and give updates on progress to leadership
- Establish goals and KPIs to measure player base health and business performance. Monitor and escalate potential issues and share performance data with development, publishing, and commercial leadership
- Lead forecasting efforts, scenario planning and business reviews
- Drive experimentation and A/B testing strategies
Leadership & Team-Building
- Manage a world class Product Management Team including the capability to provide the right data, information, and insights to support short- and long-term decision making. Be a fierce advocate for the quantitative, data informed culture
- Build a diverse and inclusive team environment that fosters collaboration, communication and shared outcomes
Player and Market Understanding
- Identify discreet player segments and develop or propose initiatives to address them
- Track player life cycle and acquisition funnel and execute initiatives to grow the player base
- Be an expert resource on the genre and industry business practices: business models, live ops, content strategy, disruptive features, and launches
Live Operations
- Partner with studio/development teams to ensure our game design including product features, content, core game loops, and systems align with our player needs and business goals
- Define a Live Ops strategy that drives growth including defining the content and release cadence to meet performance goals and partner with the development team to manage the live service to drive acquisition, retention, and monetization while maintaining a healthy community; propose compelling features to improve engagement, retention, and monetization; and report out on performance
Commercial Execution
- Partner with the publishing team to define, coordinate, and execute out of game activities and events (e.g., pricing and promotions)
- Partner with publishing and development teams to develop SKU and content strategies (in and out of game)
Marketing Oversight
- Provide oversight for product and brand marketing communications including paid media, consumer marketing, digital/social, influencer and PR
- Drive marketing KPIs and best practice implementation; report results to executive and other stakeholders
Cross-Functional Collaboration
- Drive transparency and collaboration with key internal teams
- Increase the repeatability of our successes by sharing best practices and lessons learned with other game teams
- Communicate and motivate cross-functional teams around a cohesive product and brand strategy
Player Profile
- Experienced manager with a history of guiding high performers to do their best work
- 7+ years of experience including product management, live ops performance, or monetization design; 4+ years of experience managing product management teams
- Experience leading a PM function including hiring, training, and managing a team of PMs
- Deep knowledge in the key performance metrics that drive game performance
- Passionate about games and gaming communities. Understanding of the latest gaming systems and industry trends
- Demonstrated ability to drive change and accountability through influence and collaboration
- Ability to effectively balance the needs of technology, business, and user experience
- Excellent interpersonal skills to manage complex projects with diverse stakeholders all over the world (disciplines, regions, etc)
- Data-driven decision maker with intellectual humility and a passion for testing
- Collaborative problem solver, structured and organized thinker, excellent written and verbal communications
Your Platform
Founded in 1979, Activision has continuously redefined the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.
And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, hardworking and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people. We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.
Join us, make history! To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.
Our World
Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®,
Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.