This job might no longer be available.

Director of Creative Optimization

Level up your career with MobilityWare, one of mobile gaming’s leading publishers of card and puzzle games. With our headquarters in the heart of Orange County and a brand new studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time.

Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 400 MILLION times.

MobilityWare was recently named one of Built in LA’s Best Places to Work for the second year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members

Position Summary:

MobilityWare is looking for a Director of Creative Optimization to join our Marketing Team! This is an exciting opportunity for a leader interested in balancing their analytical, operational, and creative skillsets to drive marketing performance.

Responsibilities:

• Lead research, development, and testing strategy for creatives across all MobilityWare games
• Refine a metrics-driven approach to iteration and localization
• Develop and embed clear operational standards to maximize efficiency and effectiveness of creative processes
• Work with the VP of Marketing and Senior Creative Producer to set clear targets for testing cadence, budgets, and IPM by game
• Mentor and lead a team of creative producers, artists and give insights to marketing managers
• Collaborate with other teams (e.g. Marketing Analytics, Product teams, Data Science) to bolster the technical capabilities of our ad development, management, and testing platforms
• Dive deep into internal and competitor data to uncover strategic insights, connections, and inform new creative development
• Coordinate closely with Director of User Acquisition to ensure optimized performance of creatives in scaled campaigns
• Take a psychology centered approach to understand motives, needs, and mental models of different audiences, setting the course for the team to test and iterate creative directions based on informed hypotheses
• Evolve creative research and testing processes and best practices on ongoing basis, with keen focus on weeding out inefficiencies
• Help marketing managers, producers, and artists prioritize competing needs with focus on quantifiable, high impact projects
• Build motivating and engaging systems and workflows that foster collaboration and new ideas

Qualifications:

• Proactive leader with ability to identify new opportunities and establish clear direction across teams
• Deep understanding of research and testing methodologies
• Strong analytical skills with ability to extract, synthesize, and draw conclusions from large amounts of data
• Effective at balancing an orientation toward details with higher-level strategic thinking
• 5+ years of proven success leading an analytics-driven creative operation
• Very strong communication and articulation skills
• Proven ability to lead through influence and set direction for a team
• Keen focus on process efficiency with proven ability to identify and improve inefficiencies in people-driven systems
• Proactive and flexible with strong conceptual and analytical thinking
• Energetic problem-solver with proven ability to foster collaboration
• Experience with digital advertising preferred

Do we have your attention yet? Here are just some of the perks of working with us:

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and profit sharing incentives around a 401K.
• Annual, all inclusive company trip for you and a guest. Previous destinations includeHawaii, a Mexican Riviera Cruise, and Las Vegas. This year we went to Los Cabos!
• We promise to keep you fed when we’re back in the office. We offer things like free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
• Growth, growth, growth - we are growing and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!