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Director of Content Strategy

AppLovin’s leading marketing software provides mobile app developers a powerful set of solutions to grow their mobile apps. AppLovin’s technology platform enables developers to market, monetize, analyze and publish their apps. The company’s first-party content includes over 200+ popular, engaging apps and its technology brings that content to millions of users around the world. AppLovin is headquartered in Palo Alto, California with several offices globally.

AppLovin was named one of the Hottest Adtech Companies of 2021 by Business Insider, as well as a Certified Great Place to Work in 2021 and 2022. The San Francisco Business Times and Silicon Valley Business Journal awarded AppLovin one of the Bay Area’s Best Places to Work in 2019, 2020, and 2021. Our team members are regularly recognized for their work and leadership, including recent award wins in Business Insider’s Rising Stars of Adtech 2022, Glassdoor’s Top CEOs 2019, and the 2021 Women in Content Marketing Awards.

ABOUT THE ROLE:

As Director of Content Strategy you will be the lead within our global marketing organization to create content and help deliver it through strategic campaigns for both the AppLovin and Adjust brands. By combining storytelling and research, you’ll lead the development of content that helps build and evolve our narrative to explain and engage audiences of our brand. You’ll plan and lead a variety of content that will be widely read, ranging from long and short-form content pieces used in marketing campaigns, the website, data reports, blog posts, ad copy, research, and beyond.

You will report to the VP of Global Communications and partner with key stakeholders through the organization from C-level executives to engineers, product leads, marketing, design, and more with the goal of taking sophisticated and sometimes technical topics and turning them into compelling pieces of content for our audiences to connect with. This level of collaboration will support thought leadership, campaign generation, and communication programs to drive brand awareness, increase customer engagement, and drive new business.

Responsibilities

• Drive content strategy for AppLovin and its subsidiaries, including the corporate website, global marketing campaigns, demand generation and growth campaigns, the blog, case studies, short videos, social media, and more.
• Deliver and ensure the ongoing stream of impactful, high-quality content based on a monthly editorial calendar and participate as a key partner to the communications team to create a cadence of news and thought leadership.
• Bring a deep understanding of B2B technology combined with strong storytelling skills that are grounded in things like customer stories, industry trends and perspectives, and data that help spread the AppLovin and Adjust story and brand.
• Partner with demand generation and product teams to drive customer awareness and expansion.
• Develop and deliver insights to the market that matter for customers, developers, and leaders within the industry. Such research and information will be based on company and industry data, interviews with customers and internal leads.
• Manage a team of global content leaders committed to developing and publishing content that engages, informs, and inspires our audiences.

Requirements

• 10+ years of related experience in creating content and editing for B2B technology-based companies. (Ad tech and/or mobile technology experience is strongly preferred and highly desired).
• Ability to clearly articulate the business goal behind the creation of content and align for the target audience.
• Experience building, managing, and running content strategy and operations in a fast-paced technology environment.
• Extensive and demonstrated ability to build in-house B2B content programs that have high impact, creating decisive thought leadership, brand awareness, sales engagements, and customer affinity to a rapidly evolving brand in a complex, emerging category.
• Ability to learn and adapt quickly in a hyper-growth environment. This means you will be setting and communicating strategy, managing teams, and prioritizing and driving multiple projects simultaneously while still getting down in the weeds to do what's needed to get done!
• Strong leadership skills and demonstrated ability to build partnerships across other business leads, including design, demand gen, communications, product marketing, and others.
• Ability to translate technical concepts into stories and content that connect with audiences across a wide spectrum (by geography, by industry, by level within the company, and beyond).
• Proficiency with Google Docs, Asana, Wordpress and HubSpot.
• Mastery of multiple form factors––video, podcast, long-form, short-form, social, etc.

Perks

• Free medical, dental, and vision insurance, and access to mental wellness programs
• Remote working
• Monthly stipend for gym membership, home office expenses
• 401k matching
• Autonomy to make decisions in a rapidly growing company
• Flexible time off—work hard and take time when you need it

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AppLovin is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.