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Director of Brand Marketing

Join us as our Director of Brand Marketing in Manchester, where you will own Brand Management for both Star Citizen and Squadron 42. Help us in revolutionizing the games industry and reviving genres. Be a part of making the next standard-bearer in MMOs and taking high-fidelity online games to the next level of immersion, scale, and ambition. You’ll be driving the “Go to Market” launches and promotions with your team, working on ongoing plans for Star Citizen and creating a full brand plan for Squadron 42 (Currently being developed).

Work on building omnichannel marketing campaigns for multiple patch and content launches throughout quarter and the year that expand the reach of Star Citizen through organic and paid channels. Whilst, driving the relentless optimization of player conversion and engagement, taking care to ensure all activations are consistent with a customer-centric approach that is authentic to the brand and the values of the player community.

Founded in 2012, Cloud Imperium Games creates cutting-edge videogames that defy expectations. We’re currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history. We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”.

For more information about life at Cloud Imperium Games, check this out - https://youtu.be/cXjp7SRBpIA

Responsibilities

• Own Brand Management for Star Citizen and Squadron 42
• Be responsible for long-term portfolio planning, foundational marketing strategy, launch execution, and ongoing marketing optimization
• Lead a team of Brand Managers, who are responsible for driving “go to market” launches and promotions, and maintaining ongoing marketing plans for Star Citizen, which is currently in live service, and creating a full brand plan for Squadron 42, currently in development
• Direct ideation, creation, and execution of marketing campaigns and product launches, including product positioning, value proposition creation, “go to market” planning, and tactical execution and oversight of marketing plans
• Assume responsibility and oversight for marketing campaigns and promotions with the explicit goal of enhancing and supporting player acquisition, engagement, and retention
• Influence and contribute to CRM, social, PR, and user acquisition marketing. Be able to provide high-level direction to these disciplines and contribute feedback and direction to optimize plans and align them with high-level brand goals
• Provide brand guidance and business leadership to sales and growth in the areas of monetization, organic growth, paid UA, and conversion optimization
• Drive the relentless optimization of player conversion and engagement, taking care to ensure all activations are consistent with a customer-centric approach that is authentic to the brand and the values of the player community
• Collaborate regularly with game development to ensure player feedback and business needs are accounted for in the development roadmap; be the main point of contact and liaison to development for all marketing activities
• Develop and maintain relationships with 3 rd party partners for co-marketing and partnership marketing planning and execution in collaboration with business development
• Be a leader within the organization and a change agent to implement and drive best practices for acquiring, engaging, and retaining users while lifting brand awareness and brand loyalty

Qualifications

• 10+ years of experiencing in brand management, go to market campaign building, launching new IP, and working within a consumer brand marketing function
• 5+ years of senior leadership experience managing a multi-discipline, geo-distributed team
• 5+ years of experience in the gaming industry, preferably with high-end console and PC experience
• Experience launching AAA, top tier gaming IP at a global scale
• Experience launching or marketing for an ongoing live service or MMO game
• Experience directing 8-figure and higher marketing budgets
• Excellent project management skills
• Excellent communication skills, both spoken and written; Must be an excellent storyteller
• Experience leading or influencing all aspects of omnichannel, global, high-scale marketing campaigns, including UA, media buying, asset development, partnership marketing, 1 st party marketing, public relations, influencer marketing, social media, Out of Home, experiential, linear TV, streaming, OTT, retail, channel marketing
• Must be comfortable leading and making decisions despite ambiguity and be able to justify those decisions with well-reasoned, customer-centric strategy and intentions
• Analytical mindset that understands the place of data in driving key decisions for optimal business, product, and community outcomes
• Energetic and adaptable – must embrace working in a fast-paced, dynamic, and fluid environment

Diversity Statement

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it’s our differences that make it special.

Fraud Statement

We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment.

If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info{@}cloudimperiumgames.com with any information you may have.