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Director, User Acquisition

About Nexon

Nexon is building a workplace based on mutual respect, good humor, and the pursuit of excellence because we believe that great games can only be built by amazing people. Our vision is to create high quality, innovative online games that create unforgettable experiences for players around the world.

Job Description

Nexon America has an exciting opportunity for a Director, User Acquisition to lead the UA efforts across all platforms – PC, Console, and Mobile! We are looking for a seasoned manager who is willing to roll up his/her sleeves to dive into the work, but also lead and develop a high-performing UA team.

Responsibilities:

• Own all reporting and analytics related to user acquisition, bringing leading analysis and insight to aggressively improve acquisition funnel and customer quality.
• Stay current on the user acquisition landscape, growth trends, best practices, and competitor strategies to develop new ideas and initiatives for growth.
• Drive optimal performance of user acquisition spend to hit KPI targets and achieve user and revenue growth
• Lead and develop the UA Team in the management and optimization of marketing campaigns
• Develop test plans and experiment with new user acquisition initiatives, then analyze performance to identify the highest impact opportunities • Collaborate with the Creative Services team on ad creative development and ensure production schedules remain on track

Qualifications:

• BA/BS degree in a relevant field of study
• 8+ years of digital marketing/user acquisition experience or in relevant field, preferably in the gaming space
• 3+ years in a leadership and management role
• Experience successfully managing budgets across multiple channels
• Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
• Expert-level understanding of the current user acquisition and marketing landscape
• A desire to do both strategic planning and daily execution/optimization
• Excellent communication skills,
• Ability to project plan and effectively manage multiple concurrent projects
• Expertise with Excel or Tableau, or similar analytics/visualization software is a plus