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Director, Product Marketing

Mythical Games is a Venture-backed game technology company powering the next generation of players, games, and studios. Our goal is to launch exceptional video games that leverage distributed ledger tech while also providing a platform that will allow other game developers to do the same.

At Mythical Games, we are proud of our ‘People First’ culture. We believe that it takes great people and culture to make great products. By treating each other with empathy and respect, we’re able to live fulfilling lives outside of our jobs while also creating exceptional work.

This role represents the emergent voice of the player and drives foundational brand strategy and insights work to guide product development, strategy, go-to-market, and ongoing growth initiatives with cross-functional teams.

Responsibilities

• Lead the brand strategy, identity and market opportunity for Mythical’s portfolio of products and services
• Partner with studio teams to define positioning, consumer target, and product features to drive brand growth, content development, and go-to-market strategies
• Outline a multi-year roadmap that wins the hearts and minds of players from launch to live services
• Distill large volumes of consumer insights, competitive intel and market trends into tangible and actionable insights that can be used to optimize the player experience and inform strategies for brand performance and activation
• Work deeply with product management to define consumer needs and prioritize improvements for player experiences
• Drive alignment and accountability to results across creative development, campaign management, analytics/insights, publishing, finance, and market planning
• Deliver a consistent voice of the player in concept to develop through to final production and live service execution, ensuring continuity and cohesion across all internal, partner, and player touch points
• Facilitate a team environment that is free from failure to test new ways to reach and engage players and fans

Requirements

• Experience as part of a team that has launched a new brand, product, or live service to market
• Success in crafting a clear strategic vision that was communicated clearly and adopted through all levels of an org and delivered results including market share, sales growth, and profitability at scale
• A data-driven brand strategist with demonstrable experience growing consumer brands, products, or live services at scale
• Experience leading a P&L, demand planning, and forecast analysis
• Experience working with research teams to define tests and interpret data to break down complex problems into consumable and actionable steps
• Strong understanding of business operations with deep critical thinking and prioritization skills
• Flexible approach to problem-solving. Ability to provide clear and concise direction/feedback to stakeholders as well as the ability to influence and collaborate with others
• Critical thinker with a gift for prioritization

Our team values diversity and believes that it strengthens our games, products, and communities . We strongly encourage POC, folks with disabilities, those belonging to the LGBTQIA+ communities, and people across all gender to apply.

If you need assistance with accommodations due to a disability, please reach out to accessibility@mythical.games . We’ll be with you as soon as possible; our goal is to ensure an accessible and equitable interview process.