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Director, Product Marketing

We are Electronic Arts’ Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their EA journey. Our teams develop the strategic vision of our games; execute multi-channel campaigns; build global engagement; develop global insights; and we accelerate sales and publishing efforts worldwide. Most importantly, we do all of this by understanding – and celebrating – the diversity of our players, so we can deliver the content they want when and where they want it.

We are seeking a Director of Product Marketing which will report into the Sr. Director, Mobile Publishing. The role will be based in the US and will manage five Product Marketing Managers.

Responsibilities:

• Manage the team of product marketing managers who are the core, title-specific marketing leads driving growth for their products
• Work with studios to ensure the broader strategy, vision, and promise to the players are reflected in the work of the product marketers
• Block and tackle internal and external barriers keeping the product marketers from realizing their go-live dates, campaign goals, and creative optimization levers
• Work with Global Brand to perpetuate the brand and Franchise vision from Studio to cross-functional stakeholders.
• You're a dynamic leader and understand the opportunity ahead of the Product Marketing group building something from the ground up.
• Manage non-UA budgets across mobile titles.
• Work closely with Brand leadership, finance, studio heads and cross-functional teams
• Lead and enable a happy and high performing team to guide new processes, innovation and strategies that enhance our mobile marketing capabilities.
• Ensure key titles have appropriate GTM strategies and plans in place to drive market maximization and revenue including regional nuances
• Mentor and support a growth mindset in the team to promote innovation and maximize opportunities
• Evangelize for the team and their abilities and give visibility to the work of the PMMs throughout EA Mobile.
• Challenge and influence the EA business to take a mobile-first, test and learn approach.

Qualifications:

• 8+ years in mobile operations, brand or product marketing management
• Excellence in managing internal stakeholder relationships
• Proven track record for managing and motivating a team
• Experience working with or directly managing a mobile team focused on revenue goals
• Experience working with creative production resources
• Excellent communication, organizational and relationship-building skills
• Aptitude for identifying problems, troubleshooting issues and problem-solving.