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Director of Digital Marketing
2 years ago
Job Title:
Director of Digital MarketingRequisition ID:
R010543Job Description:
Job Title: Director of Digital Marketing
Reporting To: Product Marketing Director
Department: Call of Duty: Mobile
Location: Santa Monica, CA
Your Mission
The Director of Digital Marketing leads the product marketing efforts within the social media and community vertical for the Call of Duty: Mobile marketing team. This person will be responsible for developing and executing strategies for each platform on Call of Duty Mobile’s social channels; in support of season launches, new feature releases, partnerships, and all live ops events. This person is a digital storyteller and brings a passion to connect the community of players to the game, and serves as the voice of Call of Duty Mobile to players across the world.
- Define vision and develop overarching social media & community strategies on Call of Duty Mobile’s social channels – such as Instagram, Facebook, Twitter, YouTube, Tik Tok, Reddit and Discord
- Lead ideation and execution of social campaigns to support product initiatives and drive players into the game
- Develop platform strategies to increase and propel channel growth, engagement, and additional KPIs month over month
- Lead analytics and reporting of social media programs
- Craft and maintain seasonal reporting to key stakeholders and leadership team
- Directly lead and manage Social Media team members to assist in execution of social media campaigns
- Oversee the implementation, content, and growth of regional social channels
- Oversee creative pipeline and manage relationship with internal and external agencies
- Work cross functionally with product marketing, content, product and live ops teams to identify and develop social media content
- Keep a strong pulse on the social media landscape across gaming and social, cultural trends
- Identify and develop strategies to establish a relationship with the Call of Duty Mobile community of players
Player Profile
Minimum Requirements:
- BA/BS degree
- Minimum 8-10 years of experience in social media marketing, and/or combined with community engagement in a professional capacity
- In-depth experience using all major social media platforms.
- Strong understanding of analytics, project management, video game development, relationship management, and problem-solving skills
- Proficiency with business-related software, including Microsoft Office, Opal, Sprinklr, Jira, Smartsheet, YouTube, Twitch, and social media analytics tools
- Gaming experience strongly desired
- Be familiar with the latest industry trends, news, issues, and sensitivities
- Art background or Photoshop proficiency a plus
Your Platform
Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.
And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people.
We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.
Join us, make history. To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.
Our World
Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty ®, World of Warcraft® , Overwatch ®, Diablo ®, Candy Crush ™ and Bubble Witch ™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
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