Director, Product Management - NHL & UFC

Director, Product Management - NHL & UFC

Vancouver, Canada

EA SPORTS is one of the most iconic brands in entertainment – immersing hundreds of millions around the world in the sports they love through a portfolio of industry-leading video games. The EA SPORTS UFC franchise offers the electrifying spectacle and entertainment of MMA, while the EA SPORTS NHL franchise allows players to experience the speed, skill, and heart of the NHL. Founded on passion and innovation in Vancouver, BC, these teams are composed of diverse talent dedicated to pioneering unforgettable experiences that connect fans around the world through play. If you’re passionate about transforming the future of sports entertainment, this is the role of a lifetime.

The Director, Product Management will report to the VP/GM of UFC and NHL. They will establish core competency within the UFC and NHL portfolio to drive live service value by increasing share of time, value and participation powered by interactive experiences

Your Responsibilities

• Be a Live Service expert in current and new trends, knowledgeable of why the latest games in Live Service are succeeding or failing across the gaming industry
• Assess, evolve, and drive a culture of data driven decisions: Manage the Insights needs with partner teams including User Experience Research, Data Analytics and Consumer Insights to ensure data and insights are available in a timely manner to allow for data driven decisions
• Partner with Product and Franchise leadership teams to build a roadmap that includes all critical monetization levers: Features, Content, Events, Marketing campaigns, Offers, Promotions, Regionalization, Segmentation, A/B testing, Platforms, etc.
• Establish KPIs to measure player base health and business performance throughout the entire product lifecycle
• Collaborate with cross-functional teams to develop hypotheses and execute on monetization initiatives in a fast-paced environment and advocate a nimble live service culture of test-learn-iterate across platforms
• Support Live Service forecasting efforts and business reviews
• Assess data that will drive action to create and balance models for progression systems
• Develop talent within the Product management discipline
• Lead exploration around new business models in partnership with other cross functional leads

Your Qualifications

• 7+ years of product management leadership experience
• Led large-scale monetization efforts ($100M+) in video games / digital products / consumer entertainment on multiple platforms and geographies
• Experience building and/or managing a complex marketplace
• Demonstrated strong business acumen with expertise in revenue attribution to product features, content, brand, and marketing initiatives
• Expertise in business planning and forecasting using economy models
• Worked and thrived in a matrixed environment - planning and executing through influence