Director, Marketing + Creative Strategy, American Football

Electronic Arts
Redwood City California United States
12 days ago
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Marcom Strategy & Creative at EA SPORTS is the team responsible for defining the strategies that underpin our creative campaigns and consumer-facing brand behaviors. This global group of strategists, creatives, technologists, and producers define the steel threads that guide campaigns and consumer-facing content across our franchises. This involves strategic engagement from inception to execution, including franchise & brand identity, strategic narratives, content planning, creative platforms and creative direction for our assets and activations. We use both left brain and right brain thinking to boldly chase the next insight to progress marketing in our industry and beyond.

As a Director of Marcom Strategy, you will report to the Sr Director of Marcom Strategy & Creative, and partner with Marcom Creative, Brand, Studio, and other partner teams, across Madden and College Football.

RESPONSIBILITIES:

QUALIFICATIONS:

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