Director, Loyalty and Engagement Marketing

Sony Playstation
San Mateo, California, United States
15 days ago

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

We are seeking a seasoned, highly motivated marketing leader who will oversee the brand marketing for loyalty and engagement programs for the PlayStation platform. The programs will transform how we engage and deepen brand affinity with our consumers across the world, ultimately driving incremental revenue and profitability for the company.

In this role, you will lead the marketing strategy, planning and execution for our global loyalty and engagement programs. The role also includes ensuring the programs’ marketing ladders up to and integrates with the overall company brand ecosystem. The role requires a robust understanding of loyalty and engagement mechanics and behaviors and trends; data analytics, campaign performance measurement, and life-cycle management. You will ensure that program marketing KPIs and business goals are met. We'd love to hear from you!

The key responsibilities include but are not limited to the following:

Brand and Product Marketing

Performance Management




Required Experience:


Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Create Your Profile — Game companies can contact you with their relevant job openings.

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