Director - Lifecycle Marketing

Twitch
San Francisco, CA
21 days ago
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About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It’s where millions of people come together to chat, interact, and make their own entertainment.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and Twitter , get interviewing tips on Instagram , and discover projects we’re solving on our Blog .

About the Role

We are looking for an exceptional marketer to develop and scale lifecycle marketing programs that boost engagement and produce revenue across all of Twitch's owned and operated channels. You will be responsible for leading lifecycle marketing strategy, shaping growth roadmap decisions, managing the execution of CRM and App Store Optimization efforts, and driving measurable growth against retention and engagement metrics. The ideal candidate brings a combination of strategic thinking and analytical rigor, and has a proven ability to build successful lifecycle marketing programs. You will report directly to the Senior Director of Growth and partner with Data Science, Marketing, Creative, MarTech, and Product teams.

This position can be located in San Francisco, CA, Los Angeles, CA, or Seattle, WA.

You Will:

You Have:

Bonus Points

Perks

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job ID: TW7011

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