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Director, In-Game and UGC (user-generated content)
2 years ago
Job Description
Among the Direct to Player (D2P) department of Ubisoft, you manage the profits and loss, structure the strategy, and build the growth of the In-Game & UGC Business Unit worldwide.
You’re responsible for Sales & E-Merchandising actions and are the preferred partner for multiple internal stakeholders, across marketing and production organizations, as well as local subsidiaries. You manage a team of experts, whose main goal is to grow and optimize revenues, for new and existing business models.
What you’ll do
Lead the revenues generation of PC in-game primary stores:
- Identify and prioritize revenues optimization opportunities, across multiple owned channels and monetization products (season pass, downloadable content, virtual currency,…).
- Oversee the commercial activity and the operations surrounding in-game products (release, set-up, promotions, creation…) and implement cross sell & upsell mechanisms (including for subscribers).
- Collaborate with marketing teams to ensure the right level of marketing tactics is in place to support the sales cycle.
- Work with multiple stakeholders to identify opportunities to enhance the purchase experience (back end and front end, processes, user experience, payment methods,…)
- Create, coordinate and evangelize the implementation of best practices across multiple in-game stores.
- Constantly monitor and benchmark competition to influence the evolution of a “best-in-class” experience.
- Build & animate an internal network of stakeholders around the In-Game topics. Enable collaboration and rally stakeholders around common objectives and vision, to create ongoing synergies between different organizations.
- Plan, track and monitor results. Work closely with analytics to set adequate reporting and analyses, including communication to executive management.
- Continuously use data to enhance future strategies and tactics.
- Collaborate with finance to plan and track the in-game business P&L. Build a 5 year strategic financial plan.
Explore business opportunities on UGC, Marketplace & Monetization topics and become the main business point of contact for these new models.
- Partner with multiple internal and external partners to build a knowledge base, to identify and explore new trends and opportunities, and recommend to management which opportunities should be prioritized.
- Perfectly understand and anticipate all financial and regulation topics surrounding these new businesses and act upon them to build clear recommendations & roadmaps.
- Act as a business expert to assist development teams in building solutions, partner and collaborate with internal teams to align efforts throughout the development process.
- Work with technical teams to guide the development of platforms and marketplaces.
- Coordinate sales and marketing efforts when necessary and oversee the post launch activities to support ongoing revenues generation for these new businesses.
- Plan, drive and report on the revenues generated. Create dashboards with analytics team, get learnings and optimize the business accordingly.
- Manage the P&L of these activities with the finance teams.
- Benchmark externally what competition and industries are doing regarding UGC Marketplace. Check on their business models, sales strategies, communications & marketing plans.
- Proactively share knowledge and evangelize these new businesses across sales and marketing teams.
Recruit, Manage and structure a team to deliver on the BU and revenues objectives
- Recommend on the team structure and needs and recruit accordingly the right profiles
- Build the right OKRs (Objectives & Key Results) for this new activity and make them SMART: Specific, Measurable, Achievable, Relevant, Time-Bound.
Qualifications
What you’ll bring
- Strong commerce, finance or monetization expertise
- Experienced manager and business leader with a clear “user first” mindset and have already worked in an international context.
- True entrepreneurial spirit and proactive, you wish to be an active part in the development and growth of a high potential segment.
- Fine negotiator, you know how to convince, motivate and mobilize people around a project
- Autonomous, thorough, analytical mind, interpersonal skills and excellent organizational skills
Additional Information
What to send our way
· Your CV, your expertise and/or related experience and skills.
Just a heads up: If you require a work permit, your eligibility may depend on your education and years of relevant work experience, as required by the government.
Additional information
Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.
At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.
Company Description
This job is not specific to one region. Candidates from anywhere are encouraged to apply.
About us
At Ubisoft, a preeminent developer of video games, we offer a work environment unique in the industry for allowing you to build and cultivate games that are part of critically acclaimed, iconic AAA franchises of international repute.
When you join Ubi, you enter a community of passionate, extraordinary developers connected by their need to innovate, to be creative and to work with the latest technology. You’ll discover a world where employees enjoy constant career advancement, a supportive learning environment, and competitive compensation packages.
More than anything, at Ubi, you will regularly ship a variety of big, quality titles – Assassin’s Creed, Far Cry, Rainbow Six, Watch_Dogs, For Honor and… well we can’t disclose all our secrets just yet… – and work with some of the most talented people in the industry.
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