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Director, Global Media Activation and Investment

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Job Description:

Activision Blizzard is looking for a seasoned Director, Global Media Activation and Investment, to lead the in-house media buying across Activision, Blizzard, and Esports business units. This leader will be focused on ensuring the success of global paid media campaigns for a variety of games and products - including but not limited to Call of Duty, World of Warcraft, Hearthstone, and Overwatch.

The Director will have strong experience managing in-house media operations (agency and/or client side) for direct-to-consumer digital products, ideally within gaming, at scale and worldwide. The ideal candidate should have a strong background planning and deploying sophisticated, cross channel, performance, and brand campaigns. This new member should have a good track record in leadership – think Player / Coach - and be ready to flex to help team members that need assistance or guidance. If you are ready for this exciting challenge, please read on!

Responsibilities

• Manage, grow, and mentor a robust team of paid media activation managers and specialists
• Oversee execution of global, multi-million dollar paid marketing campaigns across channels to meet campaign objectives and KPIs across Activision, Blizzard, and Esports business units
• Monitor paid media performance across franchises and produce additional reports and analyses as required
• Collaborate cross-functionally with internal marketing, strategy, and analytics teams across various projects to ensure business objectives are met
• Develop and execute complex paid media strategies across multiple channels, including paid social, paid search, programmatic, OOH, CTV, etc
• Work with the analytics team on attribution and development of a measurement framework and management of data dashboards so they are of use both operationally and strategically
• Manage centralization of paid media planning and buying across territories while ensuring local support, alignment, and relevance
• Streamline and standardize paid media campaign processes across different business units
• Monitor latest trends in digital advertising to improve campaign performance and provide recommendations on how to best leverage new tools and services

Required Skills

• 10+ years' experience in paid media
• Hands on keyboard experience in a paid media discipline required, agency experience preferred
• Ability to take product and campaign briefs and translate them into strategic media plans focused on appropriate campaign KPIs and business goals
• Experience managing multi-million dollar paid media campaigns across multiple KPIs
• Experience managing a dispersed team across multiple territories and business units
• Must have experience in managing programmatic, paid social, SEM, and partner direct media, either directly or indirectly (as a team lead)
• Comprehensive knowledge of the entire online marketing ecosystem and upcoming trends
• Expert knowledge in developing paid media strategic plans for products in varying stages of the product lifecycle
• Experience with Google Campaign manager and Appsflyer, other adserving or mobile measurement partners a plus.
• Web analytics through Google Analytics or Adobe Analytics experience a plus, but not required
• Solid understanding of acquisition and brand metrics and how they relate to lifetime value
• Excellent communication skills with the ability to create a narrative highlighting actionable insights
• Proficiency in Microsoft Excel/Google Sheets
• Solid business acumen, management, and problem-solving skills
• Ability to multi-task and prioritize effectively

Pluses:

• Deep knowledge of the Activision and Blizzard franchises
• Knowledge of trends in gaming and esports

Application materials:

• Resume
• Cover letter