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Director, Global Marketing -Core Games

• Reporting to the Senior Director, Global Marketing, Games, you will lead brand strategy and marketing for 2K Games:
• Manage and grow team of talented direct reports
• Set brand strategies, target audience, positioning, and franchise key performance indicators
• Lead marketing collaboration framework process that evaluates metrics, flags opportunities / risks and drives org to solutions that foster positive player relationships
• Build, define and evangelize the Brand Strategy Framework for Games
• Work with go to market teams to ensure campaign is on brand and on strategy
• Provide product / competitive expertise for Development, Marketing, and Publishing teams
• Analyze and monitor key metrics and user feedback on a real-time basis to determine user trends and behavior
• Incorporate best practices derived from analysis of in-game data, sales numbers and financial metrics and communicate key takeaways to management
• Deliver a consistent voice of the player in concept to develop through to final production and live service execution
• Partner with development team on multi-year franchise roadmaps
• Regularly partner, present and report to studio leadership and stakeholders on marketing strategies, plans, and findings
• Work with the studio game teams and develops strategic plan around user engagement and acquisition, and helps execute against the plan and tactics
• Drive live service player engagement via integrated dev / analytics / marketing / regional efforts
  
  
  

• Business oriented marketing leader with a proven track record of success and achievement in brand strategy, product, and live-service marketing
• Minimum 8+ years experience in marketing roles at top tier companies - mobile or interactive entertainment, CPG, consulting, or e-commerce
• Experience in all major areas of marketing, including mobile, online and offline, brand and product marketing, search, CRM, social media, and PR
• Project Management and coordination across functional groups, studios and external partners / licensors
• Strong expertise / understanding of mobile, consumer live service, e-commerce
• Experience working with licensors / licensees
• Ability to build relationships at Executive level
• BA / BS from a top-tier institution and MBA preferred
• Experience leading, growing and developing a team of direct reports
• Strong communicator and collaborator
• Thrive in a fast-paced, dynamic, flexible environment
• Passion for video games preferred

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