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Director, Global Marketing, Diablo IV

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Job Description:

Blizzard is on a quest to find a legendary Director, Marketing who is a grandmaster at their craft. A solid professional who has helped launch and manage AAA games. Someone that takes a proactive approach to help drive key activations with an understanding of the nuanced skills required to build world class creative.

This Director should have 10+ years of experience and will help us manage and grow the Diablo brand – specifically leading marketing for Diablo IV. Diablo helped popularize an entire category of gaming, and it's a global brand enjoyed by millions across the world. Come help us introduce this amazing game to millions more.

The ideal candidate will have a background in video game marketing and/or entertainment brands. This role will partner directly with Commercial and Creative Services teams to ensure product strategies and brand objectives are met in all consumer-facing marketing assets.

Additional experience in user acquisition and performance marketing is welcomed. Knowledge of the creative development process and what it takes to write a sound creative strategy brief is also crucial. You will oversee the marketing strategy and team responsible for the day-to-day management of external creative agency partners. Your team will manage the overall process of ideation, development, testing, and execution of global campaign distribution in partnership with the Growth Marketing teams.

This individual will need to contribute at the strategic creative level to drive all marketing initiatives, interface with our development partners and lead agency partners, while having impeccable leadership and x-functional skills. Must be comfortable writing and presenting rationale to help drive consensus across all levels, including executive.

Covid-19 Hiring Update: We’re currently in a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position but will transition to at least a partial in-office position based out of Irvine, CA. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Responsibilities:

• Help build, grow and lead a team of marketing professionals to achieve best in class results, from strategy development through successful execution.
• Oversee global marketing strategy for Diablo IV with an emphasis on crafting a break-through marketing strategy, ensuring we grab consumer demand at launch and after.
• Develop global brand, digital, social strategies and messaging narratives to support business goals and drive revenue growth.
• Align with other functions to create a suite of brand partnerships that help achieve our strategic goals.
• Lead and foster a player first and player centric approach throughout the brand, ensuring we incorporate audience segments, behaviors and human truths in our marketing.
• Leverage data driven insights that weave in culture, creators, and content to fuel growth among a digitally native audience.
• Deliver innovative, new, and unexpected creative solutions that drive performance. Develop, test and rotate assets for optimal engagement based on learnings across markets and audiences.

• Act as a key strategic partner to a variety of internal colleagues, including senior management, brand and business leaders, analytics, publishing, development, and creative services teams.
• Work closely with regional partners, ensuring our marketing strategy is localized and adapted for our global markets.

Requirements:

• Bachelor’s degree or equivalent
• 10+ years combined experience in entertainment, gaming, brand marketing, acquisition marketing, creative agency account management (or equivalent client-side position)
• Proven team leader with people and agency management experience
• Ability to flex between a creative mindset and analytical thinking
• Passion for entertainment, youth culture, gaming and particularly the Diablo brand
• Experience in navigating across multiple teams with strong ability to influence in a matrixed organization
• Operational expertise in driving best-in-class marketing projects from ideation to execution, with no detail too small to overlook
• Excellent communicator in both verbal/written skills and knows how to craft a narrative

Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences.