Director, Global Growth Marketing Analytics

Blizzard Entertainment
Irvine California 92618 United States of America
5 days ago

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Job Title:

Director, Global Growth Marketing Analytics

Requisition ID:

R003680

Job Description:

As a Director, Global Growth Marketing Analytics, you will propel our marketing analytics to the forefront of the industry. This team will be responsible for uncovering player signals to create a holistic and view of the impact, and interplay, of our marketing efforts. You will use advanced analytics and measurement to mine this data for insights that will help teams more profitably acquire and retain players. You will need a strong record of success testing and implementing media and marketing mix models, attribution logic, lift modeling, and A/B testing at a global scale. A critical aspect of this leader’s success will be her/his ability to visualize data reporting in near-real time and create compelling rationale on how we should course-correct and plan our activities. You will be joining a team with a global remit, that strives to ensure local market needs are met while aligning with global KPI and business goals.

Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Responsibilities

Requirements

Pluses

Team Name:

Marketing

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