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Sr. Director, Global Brand Management

Electronic Arts
Redwood City California 94065 United States
8 months ago

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Are you fluent in trends, lifestyle and youth-culture/sub-culture with an unruly penchant for building brands? Does the challenge of combining fresh insights, bold ideas, powerful strategy and emerging tech excite you?

Electronic Arts (EA) is looking for a Sr. Director to lead and grow a portfolio of new IP and cross-platform experiences that intersect creativity, self-expression and gameplay to players around the globe. As a member of the Global Brand Management team, you’ll report to the Vice President, but also partner deeply as a core member of the studio leadership team.

A self-described tastemaker/trendsetter, you will have demonstratrable experiences that capture your role as a brand steward in bringing all new consumer brands and/or experiences to market particularly in the categories of entertainment, social media, lifestyle driven-consumer products, or technology targeted towards Gen Z or Gen Alpha. The role will represent the emergent voice of the player and drive foundational brand and insight work to guide product development, commercial strategy, go to market and ongoing growth initiatives.

Key Responsibilities

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