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Director, Employer Brand & Communications

Aristocrat
London NW1 2FD United Kingdom
1 year ago
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Company Summary

Product Madness is one of the world's largest mobile game studios, with a global presence. Founded in 2007, we’re today a top-grossing leader in social casino mobile games that are crafted with passion and commitment. Our ambition is to entertain millions of players around the world with our remarkable titles that include Heart of Vegas, Cashman Casino, Lighting Link and FaFaFa™ Gold.

We are Mad about games and the way they bring people together, and that passion and culture is what holds us together as a studio, connects us with the partners we collaborate with, and is what links us to our sister studios across the world.

Job Posting Title

Director, Employer Brand & Communications

Summary

As the Director, Marketing Communications, you will develop and deliver an exciting & impactful Marketing Communication strategy for Product Madness (PM), encompassing Internal and External communications to all current and prospective employees.

You will develop and deliver a comprehensive and differentiating internal communication strategy, you will lead on the development of the company’s Employee Value Proposition (EVP), Employer Brand and engagement-driving events. You will also lead Business-to-Business (B2B) communication, targeted PR campaigns and activations, and industry events in support of our exciting growth strategy. All while ensuring all marcomms activity complies with company-wide guidelines and policies, of course!

What You'll Do

You will:

  • Develop and execute effective communications strategies aligned to the Product Madness business priorities, including to be recognised as an Employer of Choice, and ensure alignment with Pixel United and Aristocrat. This will include internal and external communications that support Product Madness EVP (which you will help articulate & brand), ensure clarity of strategy to our employees, enhance our incredible culture, and drive team and stakeholder engagement, in partnership with People & Culture and other colleagues across the business. Communication activities will also include PR, B2B communication and special events.
  • Ensure effective allocation of resources, including management of vendors. Manage budgets and deliver strong ROI on our journey to becoming an Employer of Choice.
  • Measure the impact of initiatives, identify and deliver on opportunities for continuous improvement including use of new technologies and tools where relevant to enhance the candidate and employee experience, and potential B2B targets.
  • Work with the VP Communications, Pixel United to support the Company’s broader corporate affairs objectives, including its Responsible Gameplay ambitions . Contribute thought leadership, and help ensure ongoing improvement and innovation in corporate affairs.
  • Support, leverage and advance CSR activity and progress, in consultation with colleagues, to support our EVP, talent attraction goals, brand and other objectives.
  • Oversee delivery of other major Group initiatives and communication within Pixel United ; act as a coordination point for information and ensure important messages are tailored and delivered effectively to PM.
  • Support Product Madness in managing crisis management, PR issues, media engagement (as required) and the strengthening and safeguarding of the brand and reputation of Product Madness.

What We're Looking For

About you:

  • First and foremost, you are passionate about what you do, and the impact your work has across an entire organization and the external world. You’re passionate about the Employee Experience, how culture and values are at the heart of it, and how you can bring it to life to current and potential employees and business partners.
  • You don’t have to be a gamer, but it helps if you understand why we love what we do!
  • You’ll have international experience in Communications leadership roles, ideally in fast-paced, innovative environments. Experience in a digital business is strongly preferred. You think & do strategically, with a track record of successfully setting and executing communication strategy.
  • You are at ease in diverse, multicultural environments, able to understand and adapt to different cultures and communication styles.
  • You are highly diligent, confident, accountable, with strong collaboration skills, and the ability to build strong relationships across the organization. You’re comfortable taking responsibility for the public perception of the company, and have the confidence and collaboration to manage stakeholders at all levels of the organization. This also entails challenging them constructively, for the betterment of our brand and EVP.
  • You have high quality written and oral communication skills, and skills in digital communication, able to adapt your communication style to the situation at hand, whether it’s fun and inspiring our legendary employee Townhalls that celebrate our culture, or whether it’s more serious crisis management communications such as updates on the situation and our colleagues in Ukraine.
  • You have demonstrable experience of B2B communications, brand PR and event management expertise, project planning and delivery.
  • You have proven experience effectively leading, hiring, managing, inspiring and developing people, managing budgets, vendors and allocating resources efficiently, creating clear processes.
  • You have a high level of personal probity, influencing and relationship building skills at all levels of the organization.
  • You’re able to deploy thought leadership and contribute to positive culture at a team and organisational level.

Why Product Madness ?

Product Madness is so much more than just a Pool table and a foosball game.

We believe in an honest and transparent approach with our teammates. Company wide weekly Town Halls, All Hands and strategy meetings are just a few ways in which we encourage an open and honest path to achieving complete transparency.

Despite a pandemic, there isn’t a day where we don’t feel connected to one another.

With frequent events, workshops, giveaways, slack coffee and donut sessions we have definitely brought on our office culture to this new virtual world of zoom calls.

We also try to cater for all our staff’s needs – be that a freshly brewed cappuccino made by our professional barista in our free coffee shop or by providing a bountiful supply of tasty snacks to keep us refueled and buzzing.

We love to organise plenty of social get-togethers and action-packed activity days, be it slipping inside an inflatable bumper ball for a mad session of football zorbing or throwing caution to the wind and traversing giddy treetop rope courses at Go Ape. On top of these team-building activities, our lunch and learn workshops, not to mention the lavish Christmas and summer parties, foster that ‘work hard, play hard’ mantra. Our offices are based in the heart of the metropolises of London and Lviv, surrounded by an abundance of diversity and inspiration to keep those ideas flowing.

Our Values

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