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Director, EMEA Marketing

About Twitch

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

About the Position

Twitch is seeking a highly experienced marketer to join on to lead our marketing & communication efforts to our highly enthusiastic EMEA audiences (creators, viewers, developers, advertisers, and media). You will be instrumental in driving full funnel marketing campaigns including defining and geo-localizating corporate narratives, product and brand messaging, content strategies, and events strategies. Reporting to the CMO, this role will have high visibility across HQ marketing, partner management, product, content, and business development teams. The ideal candidate is a highly motivated, consumer tech savvy, and strategically focused individual with significant experience working in cross functional B2C marketing organizations with the ability to manage complex marketing channels / campaigns with multiple business stakeholders.

Responsibilities

• Build and drive effective marketing & communication strategies to Twitch EMEA audiences including the management and use of earned (PR), shared (social, influencers), owned (email, on-Twitch, blog), and paid (digital and offline) media
• Develop strong relationships between Twitch and it’s EMEA creators and viewers to better understand their needs, motivations, challenges, and aspirations that ultimately translates to actionable marketing strategy, narratives, and execution plans
• Own the development of narrative arcs, whether geo-localized or unique to EMEA, that brings together content and product features that best addresses business needs while staying on brand
• Work closely with key marketing, product, content, and partner management to champion the Twitch brand in EMEA
• Build campaign strategy and execution GTM plans that ladders up to overall brand and audience narratives; engage with internal creative, channel, and analytics team to ensure execution and delivery of results
• Create reports and review campaign performance and ROI

Requirements

• 12+ years of demonstrated success and subject matter expertise in marketing, communications, product marketing, content marketing, and campaign execution
• Experience working with consumer brands that have global audiences and global impact with HQ in the US
• Experience working as an individual contributor as well as managing multi functional marketing teams of varying levels and size
• A love of insights and data and can develop and understand how to target and message key audiences across traditional, new and emerging media
• Strong writing acumen (ie, storytelling, messaging, brand guidelines copy)
• Strong verbal and written communication skills
• Sound business judgment; strategic and analytical capabilities
• Ability to prioritize and multitask; ability to adapt to a fast moving environment
• Excellent team player with ability to maintain strong internal and external relationships
• A creative and disruptive approach; An energetic and growth mindset
• A scrappy and enthusiastic personality; a passion for creating and a love for games and pop culture
• Bachelor’s degree required; MBA in Marketing, Business, or related fields a plus

Bonus Points

• Digital brand experience in entertainment, gaming, and/or community sectors

Perks

• Private Medical Insurance
• Dental, Vision & Life Insurance
• Pension Plan
• Maternity & Parental Leave
• Paid Time Off & Holidays
• Commuter Benefits
• Amazon Employee Discount
• Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, etc.)
• Lunch Served Four Times a Week
• Free Snacks & Beverages

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.