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Director, Creator Strategy

Electronic Arts
Orlando Florida United States
7 days ago
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Director, Creator Strategy

The vision for the marketing team at Electronic Arts is to create total brand experiences for all players .

A critical element to our success is how we engage the ever-expanding audience of creators that bring their voice and content to our games and communities. Through our Creator Strategy, we seek to spark our players to authentically create, connect and share across all corners of the internet. The leader of EA’s creator programs will be responsible for crafting and evangelizing the long-term vision of our Creator Network, and creating connectivity to this vision with creator-centric programs and activations across the company. This individual will be passionate about all dimensions of the creator space, and capable of ideating and building innovative UGC programs that leverage some of the best makers and some of the most influential creators in the world. This role will define and oversee EA’s global creator strategy, connect directly with the EA Creator Network technology platform, and ensure that all teams are maximizing opportunities to engage the universe of creators. The successful candidate will take a love of storytelling - matched with gaming industry expertise, creator relationships management skills and strong social platform and channel expertise - to deepen overall player engagement and sentiment for our brands.

The leader will partner with other functional experts, including marketing and development, to ideate breakthrough execution concepts. They will also work across franchise teams to expand our network, driving the recruitment, curation and engagement of our industry-leading network of creators and influencers. This person will set direction and strategy, as well as direct planning, research, outreach, and relationship management cross functionally with communications and brand marketing teams, studio teams, and external agencies.

Most of all, we are looking for a passionate leader with a clear vision for the future where everyone in our global communities is a creator.

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