Director, Creative Product Marketing

Jam City is building out its Creative Product Marketing team to develop industry-leading ad creative and creative campaign operations.

You have a deep understanding of the core narrative and artistic elements of what makes ad creative successful, understands the full-funnel journey from ad creative to in-game monetization and can effectively influence cross functional teams and make key creative strategy decisions in an environment with imperfect data and ambiguity.

REQUIREMENTS

• Develop portfolio ad creative strategy-framework optimizing top and bottom user funnel metrics (IPM, CPI, Retention, Monetization) for key JC titles
• Communicate at different stakeholder altitude levels; you can speak high-level strategy and tactics at an executive level and flesh out nuanced details with on-the-ground stakeholders
• Experience managing emerging talent; hire, coach, and develop a creative product marketing team from the ground up that raises the bar of creative science excellence in the industry
• Quickly & strategically adapt and fast-follow evolving creative market trends and apply them to each title
• Inspire and influence marketing art team to develop ad creative achieving marketing KPIs and ROAS targets
• Strategize industry-leading creative operations systems with Data Science to improve creative reporting, creative cost-benefit analysis, and creative output optimization
• Lead Creative Testing: pioneer creative testing strategy and execution, scale factoring top and bottom funnel user journeys
• Establish yourself as a cross-functional thought leader and influence cross-functional marketing (ASO, Social, Product, Brand etc) creative direction through performance marketing ad creative learnings

REQUIREMENTS

• 6-10+ years of experience ideally in a performance marketing-oriented environment
• 2-4+ years of management experience
• Must be willing to work primarily PST hours with real-time communication
• Always seeks to understand the “Why” behind everything - constantly apply internal and external learnings to creative operations and output
• Expert cross-functional communicator: speaks the language of artists, performance, and brand marketers
• Passionate about the mobile gaming space and creative trends
• Proactive in nature and generally curious
• Mobile performance marketing experience a huge plus
• Experience with hyper-casual mobile game developers/ad creative a huge plus

In compliance with local law, we are disclosing the compensation for this role. The range listed is just one component of Jam City's total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance. Pay Range: $118,000 — $180,000 base salary per year.