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Direct to Consumer Marketing Intern
4 years ago
PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
This internship is for Summer 2020.
Direct to Consumer Marketing Intern
San Mateo, CA
Responsibilities:
- You will support efforts to improve traffic and conversion through core digital marketing tactics such as but not limited to: Email, Paid Search, Paid Social, Display, Affiliate and SEO.
- You will execute a holistic digital marketing and commercial calendar for PlayStation DTC US that is aligned with the strategy and satisfies short/mid/long range plans.
- You will play a critical part in analyzing and optimizing different digital marketing channels with the goal of driving YoY growth and building new marketing campaign opportunities.
Qualifications:
- Pursuing a Bachelor's or Master's Degree in Business, Statistics, Economics, Computer Science (or related field), and/or within 1 year of their post-graduation date
- Strong analytical skills: ability to read and build reports
- Understanding of eCommerce and working knowledge of various online/eCommerce marketing tactics
- Familiarity with web analytics terminology and its application (i.e. Adobe Analytics, Google Analytics)
- Deep understanding of social media trends and how they impact brand perception and performance
- Strong social and communication skills
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.
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