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Digital Sales Manager, Life Cycle Management
2 years ago
POSITION SUMMARY
The Digital Sales Manager works within the CS Digital Business team at BANDAI NAMCO Entertainment America Inc. Primary responsibilities involve proactively driving digital business strategies through effective life cycle management and maximize revenue generated by the respective digital platforms. This individual will communicate amongst team members, overseas and 1 st -party partners, propose effective digital business opportunities, execute post launch business initiatives based on best practices, and be responsible for achieving sales objectives. The Digital Sales Manager position will report to Sr. LCM Manager within the Digital Business department.
Flexible, Remote and Work From Home options are available for this position until approximately April 2022. Afterwards we expect all employees to join us at our new offices in Irvine, California where a hybrid work schedule will be observed.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Day-to-day communications with partners of overseas BANDAI NAMCO Group companies
- Drive autonomously the Nintendo Digital Business: titles visibility, LCM promotions, platform expert.
- Drive other 3 rd party digital business with Humble Bundle, Nuuvem, and other digital game distributors: LCM, business development and contract negotiation.
- Maintain constant communication with 1 st parties to understand and maintain 1 st party storefronts
- Understand schemes of post launch 1st party opportunities and provide input for effective marketing initiatives
- Help of Life-cycle management of all current and catalog titles on all digital platforms: submissions of the promotion offer on the First parties digital platforms
- Plan the digital price promotion calendar and work with Analytics teams to forecast revenue outcomes
- Plan out yearly calendar containing price promotion activities for all applicable games to maximize revenue
- Work with Analytics team to understand digital trends and report outcome of digital promotions
- Maintain knowledge of Western market best practices for optimization of life cycle revenue
- Report performance of digital promotions carried out on all digital platforms
- Regularly review, test, and optimize promotional and life cycle strategies
- Collaborate with internal teams for the promotions of the LCM offers: CRM, Web, Marketing or Social
- Document business schemes of other publishers that relate to the games published by BNEA
- Play and analyze new games to evaluate new game proposals from 3 rd party developers
- Provide feedback related to maximizing product life cycles to project teams
QUALIFICATIONS/REQUIREMENTS
- Bachelor’s degree in Business, Marketing, Public Relations, Journalism, English or other relevant field of study
- 5+ years’ minimum video game industry experience in a sales or marketing support role
- Experience assisting in the planning and execution of business strategies
- Communicates well verbally and in writing
- Computer proficiency, i.e. Outlook, Office, etc. required
- Ability to work collaboratively in a team environment and cross-departmentally to exceed team goals
- Self-motivated, confident and energetic
- Passion and knowledge of video games a must
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications of employees assigned to this job.
About BANDAI NAMCO Entertainment America Inc.
BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content — including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN®, Tekken®, SOULCALIBUR®, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA®, RIDGE RACER® and ACE COMBAT®. More information about the company and its products can be found at www.bandainamcoent.com.
Pursuant to the California Consumer Privacy Act of 2018, BANDAI NAMCO Entertainment America Inc. is providing the following notice regarding the Personal Information we collect and use in the context of this job application: https://www.bandainamcoent.com/legal/bnea-privacy-ccpanotice
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