Digital Merchandising Manager

Electronic Arts
Redwood City California United States
7 days ago

Digital Merchandising Manager

The Challenge Ahead:
The Digital Merchandising Manager will join our Global Commercial Organization, as part of the GCO
Partners & Ventures team, a passionate global team putting players first by delivering relevant content,
promotions, and amazing experiences to players everywhere.

You will lead a group of merchandisers, responsible for designing seamless player journeys across
multiple digital channels, identifying merchandising strategies to promote acquisition, engagement and
help achieve EA's digital sales targets, globally.

You will report to the Digital Merchandising Director and will be a contributor to the broader Global
Commercial Organization.

What a Digital Merchandising Manager does at EA:
● Lead a group of merchandisers to successfully manage display space on e-tail sites, digital
storefronts and partner programs, to maximize the reach and visibility of content and its
relevance to each player segment, including personalizing content, pricing, and promotions.
● Develop a high-performing team via an inclusive team culture, where everyone feels they
belong, and can deliver on their business results, aligned to assigned KPIs.
● Oversee and support the team throughout the year, defining workload needs and ensuring its
fair distribution.
● Act as an escalation point for the team members.
● Work with internal partners, such as marketing, production, commercial, operations and
analytics to establish successful working frameworks for the merchandising team.
● Work with external partners, such as PlayStation, Xbox, Nintendo, Steam and Epic to negotiate
and implement merchandising plans and representation across their digital channels.
● Identify test and learn opportunities for new merchandising strategies to improve digital
experience, value, and performance.
● Work with peers and leadership to drive merchandising innovation and platform evolution.
● Provide weekly and monthly updates to leadership on merchandising performance across all our
accounts’ digital channels.

The next great Digital Merchandising Manager also needs:
● 6+ years of experience in marketing campaigns, eCommerce, or product launch in the gaming or
digital entertainment industry.
● Managed a team, directly or dotted line, that successfully delivered cross-functional projects.
● Managed external and internal relationships with senior interactions, building mutually
beneficial relationships with partners.
● Strong communication and relationship-building skills adapted for a global remit.
● Experience designing and optimizing digital consumer journeys/experiences and associated
merchandising processes.
● Can maintain strict confidentiality with privileged information.
● Master's or Bachelor’s degree or equivalent experience.

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