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Digital Marketing & Social Media Manager, B2B

The Unity marketing team is looking for a Digital Marketing & Social Media Manager to lead our rapid growth in new B2B verticals such as automotive, manufacturing, transportation, architecture, engineering, construction (AEC), and media & entertainment.

As the Digital Marketing & Social Media Manager, you will own and significantly enhance our social media/community strategy so that it becomes a larger driver of our growth in these verticals. In this role, you will partner cross-functionally with product marketing and demand generation to develop and execute the B2B social media/community strategy. The ideal candidate would have extensive social media marketing experience working with software as a service (SaaS) applications or platforms for businesses.

The community & social media team is spread across multiple offices around the world and supports every cross-functional team within Unity. The ideal candidate is self-driven, thrives in a fast-paced environment, is passionate about learning new tech, values communication, and is resourceful.

Responsibilities

• Design thoughtful and creative social media strategies that will create awareness, increase lead generation, and drive revenue ( organic and paid)
• Identify and/or build a strong core community for automotive, AEC, and film
• Manage campaign planning meetings and deadlines across non-gaming verticals
• Use analytics and data trends to build monthly reports and influence current and future ideas, while striving for ROI positive campaigns
• Understand and identify audience content preferences and trends across all channels
• Manage automotive, AEC, and media & entertainment content pipeline for the Unity.com Blog

Requirements

• Proven results-driven experience (revenue, KPIs, leads, ABM, etc.) with a B2B company
• Experience building and nurturing new communities and/or social media channels related to B2B and SaaS
• Excels in a fast-paced, dynamic, distributed and international environment
• Experience with social media/content publishing tools (Sprout Social, WordPress a plus)
• Experience using Google Analytics and G-suite tools

Bonus

• Deep understanding of consumer journey marketing funnel
• Creative storyteller through the use of images and copy
• Strong written and oral communicator
• Ability to quickly learn and explain new technology

Some travel is required.

Who we are

Unity is the creator of the world’s most widely-used real-time 3D (RT3D) development platform, providing content creators around the world with the tools they need to build rich, interactive 2D, 3D, VR and AR experiences. In fact, apps made with Unity reach 2.7 billion devices worldwide, and were installed more than 24 billion times in the last 12 months.

The global engineering team keeps Unity at the forefront of technology and — working alongside partners like Magic Leap, Google, Facebook, Oculus and Microsoft — ensures optimized support for the latest technology and platforms. Unity is powering the real-time revolution, expanding beyond games and breaking into other industries including automotive, film, architecture, engineering, construction and more.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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