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Digital Marketing Manager

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are seeking a Digital Marketing Manager to implement all aspects of our email marketing strategy to fuel player engagement, monetization, retention, and reactivation for Magic: The Gathering®. You should have experience in email marketing that includes: campaign strategy, development and implementation, as well as tracking and reporting results with an understanding of excellent data visualization.

As a team, we agree on these guiding principles; Players First: Always keep the player top-of-mind, using data to make the player experience better and more positive. A data-informed culture is best, and if ever in doubt, see the first principle. If these sound-like concepts you can rally behind, come adventure with us!

What You'll Do:

• Champion the player perspective – from implementing testing strategies to identifying trends and insights in performance data that allow for constant improvement to our CRM program.
• Implement and optimize email marketing campaigns that drive engagement, monetization, retention, and reactivation.
• Develop automated player journeys in our CRM platform.
• Collaborate with internal teams and vendors to create best-in-class assets for the channel and raise the bar for player experiences.
• Guide projects successfully from initiate through delivery – publishing content, managing design requests, and providing exceptional documentation.
• Craft new campaigns and taking pride in delivering innovative, functional, and fabulous player experiences.

What You'll Bring:

• 3+ years of progressive responsibility in a direct-to-consumer email marketing role.
• Detailed understanding of CRM technologies (HTML/CSS/ESPs).
• Record of outstanding execution and experience running a consumer email marketing program.

We are an equal opportunity / affirmative action employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.