Digital Marketing Manager

Description

Who We Are

We are Skybound.

We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices.

From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.

Opportunity

Skybound is seeking a results-driven Digital Marketing Manager to drive audience capture and fan-oriented virtual programs to engage, monetize and grow community around our key IP. This growth marketing role is best suited for a creative mind with analytical abilities to test and learn the best channels and strategies to acquire and engage with our fans. Must have experience with CRM/SMS marketing, digital marketing, and project management.

Reports: This position will report to the VP of Digital Content and Channel Growth

Responsibilities: Responsibilities include, but are not limited to:

• Develop and implement comprehensive digital marketing strategies aimed at user acquisition via online platforms, social media, and CRM channels.
• Directly manage and launch growth and fan acquisition campaigns, collaborating with cross-functional teams to meet client and company goals.
• Traffic creative assets across various channels, ensuring timely delivery and adherence to brand guidelines.
• Write clear and effective creative briefs that guide the development of marketing materials and campaigns.
• Oversee digital advertising campaigns ensuring they align with overall brand objectives and budget constraints.
• Create content calendars, including email and SMS campaigns, that identify and incentivize fans to engage and transaction with our offerings.
• Build performance dashboards to test and optimize campaigns and creative execution
• Analyze performance metrics to assess the effectiveness of marketing campaigns and recommend adjustments as necessary.
• Stay current with industry trends and best practices in digital marketing, CRM, and user acquisition strategies.

Requirements

• 3-5 years of digital marketing experience
• Experience with user acquisition via online, social, and CRM channels
• Experience with CRM tools and email database management
• Experience with Google Ads and Meta Business Suite
• Proven experience with account management and the ability to build and maintain relationships
• Experience creating dashboards and KPIs to track and analyze performance
• Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills, with an emphasis on crafting compelling campaign CTAs and strategic creative briefs

Job Type: Regular, Full-Time

Salary Range: $85,000 - $100,000

• Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
• The salary range listed is just one component of the total compensation package for employees
• Compensation decisions are dependent on circumstances of each role

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Company Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Invincible is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley, Invincible revolves around 18-year-old Mark Grayson, who’s just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan’s betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it.

The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.