Digital Marketing Manager
4 days ago
Gunzilla Games is looking for a Digital Marketing Manager. You will help drive our company towards digital marketing awareness and maturity.
In this position, you will:
Manage projects that improve the state of digital marketing and its funnel, such as the implementation of the Google marketing platform, GA360, full-funnel tracking, attribution modeling, cost update automation, setting up CRO, etc.
Be responsible for the performance and budgeting of all in-house user acquisition campaigns.
Build and execute effective go-to-market campaigns.
Build innovative campaigns that engage with players; build excitement and anticipation ahead of the game release and ongoing post-release campaigns.
Work with internal and external teams to ensure all plans are coordinated, complementary, and deliver against agreed KPIs.
Manage the territory marketing budget for the game, ensuring costs are fully and accurately tracked and reported.
Support and attend trade and consumer events; take the lead where required.
Work with media agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings.
Evaluate touchpoints in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
Manage approvals of marketing activities.
Deliver on product unit and revenue goals across the full lifecycle of the product
Be data-driven with defined KPIs across disciplines
Maximize return on investment through judicious use of the marketing mix
Be S.M.A.R.T., with a specific focus on developing effective marketing metrics to gauge success and build future learnings
Perform a post-mortem analysis following the launch
Work with external creative agencies and the internal creative services studio to deliver needed campaign assets to desired standard and quality on allocated titles.
Manage partnership agencies to execute local partnership activities, if necessary, for the campaign.
English language fluency is a must
Must have previous experience within the computer games industry and/or other entertainment-based industry.
Excellent knowledge of the Western games market.
Must show an understanding of the different requirements for European and international markets and have prior experience of delivering to different local territory needs.
Significant experience in marketing and strong project management skills.
Good and confident communicator/presenter, with proven ability to work effectively across a diverse number of stakeholders.
Experienced in delivering innovative, above-the-line promotional activities, with an active and evolving knowledge of promotional opportunities, technologies, and trends.
Experience of working to KPI’s.
Holistic outlook – able to think and operate both creatively and commercially.
Open and engaging – able to effectively manage the receipt, sharing and implementation of input and feedback within an international, multidisciplinary game team.
Motivating and energizing: able to influence the marketing plan to demanding timelines.
Tenacious and creative: able to work under pressure and find solutions to multiple and varying needs.
Organized and diligent – with good time management and proactive communication.
Attention to detail – particularly with the creation and management of briefs, plans, reports, budgets and schedules.
Responsible and self-motivated: can take ownership of projects in order to drive them forward, demonstrating by example.
Passion for video games.
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