Digital Marketing Manager

First Contact is looking for an experienced digital marketer to take our campaigns and social presence to the next level. We are looking for an innovative thinker who is passionate about live-operated games and can build and execute campaigns to drive awareness, consideration and adoption of our console and VR games.

JOB RESPONSIBILITIES

• Build and execute the studios social media strategy, building awareness of our games and promoting our studio personality.
• Develop and run social and earned campaigns for our games, developing a strong sense of best-practices and network of partners that can amplify our success.
• Drive funnel and store optimizations, ensuring messaging, targeting and creative are all aligned with audience expectations.
• Create a robust framework of data and KPI’s to monitor and report campaign performance, community feedback and critical reception, supporting studio efforts to improve both game and marketing performance.
• Collaborate with community managers and game developers to develop insights into player feedback that improve feature prioritization and performance.
• Lead communication with external partners and publishers, integrating studio efforts into larger campaigns and ensuring studio messaging is effectively represented across all media and platforms.

REQUIRED EXPERIENCE

• 3-5 years of digital marketing experience, preferably in video games, VR or mobile gaming.
• Proven success creating and executing digital campaigns.
• Experience with store optimization practices, especially in a live-operated environment.
• Fluent in social media practice and comfortable interacting and reviewing community and social feedback.
• Proven ability to leverage earned media and external influencers to maximize campaign effectiveness.
• Familiar with website management and technology, including CMS, HTML, CSS, and Javascript
• Fluent in core gaming KPI’s with deep understanding of to integrate data, build segmentation and generate accurate projections.
• Excellent written and verbal communication skills.